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Bruno Latour, Aramis, or the Love of Technology, PDF - Dss-edit.com

Bruno Latour, Aramis, or the Love of Technology, PDF - Dss-edit.com

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accident, after all. There has to be somebody in this st<strong>or</strong>y who's makinga pr<strong>of</strong>it. Or else I've had it right all along: <strong>the</strong>y've all gotten carriedaway. In ei<strong>the</strong>r case, if I were a journalist-if I were, but <strong>of</strong> course I'mnot -<strong>the</strong>re would be something f<strong>or</strong> <strong>the</strong> Canard. ""Strategy, my good man, is like context: an invention <strong>of</strong> vulgarsociologists. ""Do you mean to tell me we're going to do 'refined' sociologyagain, just when good old-fashioned crude sociology would be all we'dneed to denounce a good old-fashioned crude scandal?""Not refined, hyperrefined . . .And we went back to our interviews to "explain" <strong>the</strong> famousdecision <strong>of</strong> July 1984, giving up <strong>the</strong> helpful, handy solution <strong>of</strong> denouncing<strong>the</strong> technocrats."The only act<strong>or</strong> that may have had a strategy was Matra. Rememberwhat Girard told us.""[INTERVIEW EXCERPTS]M. Girard:"In 1983, Matra was pushed. They couldn't go against <strong>the</strong> left-wingadministration, but at <strong>the</strong> same time <strong>the</strong>y kept <strong>com</strong>ing back to VAL."In fact, <strong>Aramis</strong> was imposed on Matra against <strong>the</strong> will <strong>of</strong> its leadershipteam, which doesn't mean that <strong>the</strong>y didn't do a good job; on <strong>the</strong> contrary, itw<strong>or</strong>ked-<strong>the</strong> results are in-but <strong>the</strong>y didn 't believe in it. They said to <strong>the</strong>mselves'F<strong>or</strong> 30 million, if that's what <strong>the</strong>y want, okay, we'll do it, and it'll bring in 150million in research money. ' But VA L was always <strong>the</strong>ir target."They remained wedded to <strong>the</strong> old standbys. After Bardet, <strong>the</strong>re wasnobody who was prepared to pick up <strong>the</strong> somewhat radical innovations andrun with <strong>the</strong>m. Matra never went bock to <strong>Aramis</strong>, in <strong>the</strong> end. They stuck with<strong>the</strong> classic standards, iudiciously applied." [no. 18]M. Freque, who headed <strong>the</strong> Aromis proiect at Matra after <strong>the</strong> new startupis speaking with <strong>the</strong> some frankness, <strong>the</strong> some subtlety in his analysis, <strong>the</strong> someextreme c<strong>or</strong>diality. The Aromis cab is still on display in <strong>the</strong> entry hall.''Let's say that we had <strong>the</strong> will to do it, but ."But not <strong>the</strong> wayl " [Laughter]"That's exactly right: we didn't have <strong>the</strong> wayl " .HE 1 9 34 DECISION

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