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Bruno Latour, Aramis, or the Love of Technology, PDF - Dss-edit.com

Bruno Latour, Aramis, or the Love of Technology, PDF - Dss-edit.com

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<strong>the</strong> ones who hold <strong>the</strong> purse strings. Yes, <strong>Aramis</strong> is too beautiful not to<strong>com</strong>e into being. If it didn't exist, somebody would have to invent it.""Well, <strong>the</strong>y did invent it. Look at this document."[DOCUMENT]On April 13 , 1972, Michel Frybourg, direct<strong>or</strong> <strong>of</strong> <strong>the</strong> Institutef<strong>or</strong> Transp<strong>or</strong>tation Research (INRETS) , and Jean-Luc Lagardere,president <strong>of</strong> <strong>the</strong> Matra Mot<strong>or</strong> C<strong>or</strong>p<strong>or</strong>ation, signedan agreement to construct an <strong>Aramis</strong> prototype in Orly at acost <strong>of</strong> around 5 million [1973] francs .The act<strong>or</strong>s <strong>com</strong>e in varying sizes; this is <strong>the</strong> whole problem withinnovation.Bef<strong>or</strong>e a revolutionary transp<strong>or</strong>tation system can be inscribed into<strong>the</strong> nature <strong>of</strong> things, <strong>the</strong> transp<strong>or</strong>ts <strong>of</strong> enthusiasm shared by all <strong>the</strong>serevolutionaries, industrialists, scientists, and high <strong>of</strong>ficials have to be inscribedon paper. Verba volent. The agreement signed on April 13, 1972,by spokespersons f<strong>or</strong> <strong>the</strong> minister and Matra was intended to establish <strong>the</strong>financial participation <strong>of</strong> each party, to define <strong>the</strong> prototype, to describe<strong>the</strong> development phases, to specify who would control <strong>the</strong> results, to decidewho would possess <strong>Aramis</strong>' patents and licenses if it were to <strong>com</strong>e intoexistence, to agree on how each party would pay its share, and finally, in<strong>the</strong> case <strong>of</strong> failure, to determine how each one would bow out with dignity,without trials <strong>or</strong> litigation. But who are Messieurs Petit and Lagardere? Theydo not have an essence that has been fixed once and f<strong>or</strong> all. They canspeak in everyone's name, <strong>or</strong> no one's; it all depends. Petit may speak f<strong>or</strong>all French people, <strong>or</strong> f<strong>or</strong> DATAR, <strong>or</strong> f<strong>or</strong> one <strong>of</strong> DATAR's departments, <strong>or</strong> f<strong>or</strong>a member <strong>of</strong> one <strong>of</strong> its departments, <strong>or</strong> in his own name, ei<strong>the</strong>r as atransp<strong>or</strong>tation specialist <strong>or</strong> as a private individual. He may speak solely in<strong>the</strong> name <strong>of</strong> his own imagination. Someone else, <strong>or</strong> his own unconscious,may even speak f<strong>or</strong> him. Depending on his relative size, he may captureeveryone's attention f<strong>or</strong> ten years, <strong>or</strong> that <strong>of</strong> just one person f<strong>or</strong> a mereinstant. He may be called Mr. Large <strong>or</strong> Mr. Small. Here we have an essenceso elastic that a single sentence, "Mr. Petit is interested in <strong>the</strong> project," maybe translated into a whole gamut <strong>of</strong> sentences, from "50 million FrenchmenAN EXCITING INNOVAT ION

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