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Gatas Tekstur - (BORA) - UiB - Universitetet i Bergen

Gatas Tekstur - (BORA) - UiB - Universitetet i Bergen

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“The Obey campaign can be explained as an experiment in Phenomenology. The first<br />

aim of Phenomenology is to reawaken a sense of wonder about one's environment.<br />

The Obey campaign attempts to stimulate curiosity and bring people to question both<br />

the campaign and their relationship with their surroundings. Because people are not<br />

used to seeing advertisements or propaganda for which the motive is not obvious,<br />

frequent and novel encounters with Obey propaganda provoke thought and possible<br />

frustration, nevertheless revitalizing the viewer's perception and attention to detail.<br />

The medium is the message.” 119<br />

Motivet har altså i seg selv ikke et særskilt budskap, men det kommenterer gjennom sitt<br />

medium; ”… the American way of life and the advertisements that reinforce that<br />

lifestyle” 120 .Høigård påpeker at ”Fairey er en stor tilhenger av kapitalismen, og en like stor<br />

motstander av påfallende forbruk og folks passive måte å forholde seg til reklame på” 121 . Et<br />

slikt forhold til gatekunst i det offentlige rom, med en hensikt å fremheve alternative visuelle<br />

uttrykk til fordel for visningsrommets dominerende benyttelse for markedsføring, blir ofte<br />

benevnet som geriljakunst.<br />

Fig.20, Obeyklistremerke<br />

119 The Giant, “Obey Giant”, wiki, http://thegiant.org/wiki/index.php/Obey_Giant<br />

120 Ibid.<br />

121 Høigård 2007, s.62<br />

46

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