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80 Philosophical Foundations of Health Education

how one accomplishes this (philosophy) will determine the place of health education

now and in the future.

Over the past twenty years there has been persistent, continuous outcry by the

leaders in health education for the need to define a philosophy for the profession

(Oberteuffer, 1977; Balog, 1982; Rash, 1985; Timmreck, Cole, James, & Butterworth,

1987, 1988). Some professionals have indicated that a clearly stated

health education philosophy would help guide the profession in its activities

(Landwer, 1981; AAHE Board of Directors, 1992). Yet as health

Philosophical

inquiry will be

educators perform a multiplicity of roles in a variety of settings, a single

philosophy of health education does not seem possible or even particularly

desirable. Rather, what the health education profession needs is a

needed to move us

clear delineation of the major existing philosophies and an analysis of

to our rightful place current trends in health education philosophies.

as an instrument

BACKGROUND

for improving the

Numerous accounts of personal philosophies of health educators exist

health of the nation (Beyrer & Nolte, 1993). Yet very few health educators have attempted to

decipher overall trends of health education philosophical options (Russell,

and its people. 1976; Shirreffs, 1988; Kittleson & Ragon, 1993). Russell (1976) presented

Shirreffs, 1988, p. 38 six philosophical positions represented on three continuums: decision

making versus specifi c behavior, behavior change versus behavior reinforcement

, and functioning versus rule following . Shirreffs (1988) contended

that the health education profession has three major philosophies: information - giving,

behavior change , and social change . Kittleson and Ragon (1993) concurred with these

three and added a fourth: decision making .

Certain threads of congruency are noted within health education philosophical

discussions. Cognitive - based philosophy is historically the most well - rooted (Shirreffs,

1988). This approach allows a large base of knowledge to be transferred relatively

quickly and is viewed as a foundation upon which other philosophies can be built

(Creswell & Newman, 1989; Kolbe, 1982). Decision - making philosophy became a

prominent force in the mid - 1970s as an alternative to cognitive - based philosophy

(Dalis & Strasser, 1977). Decision - making philosophy is viewed as a systematic

approach to education, designed to equip learners with certain skills which enable

them to make self - satisfying decisions. Green, Kreuter, Deeds, and Partridge (1980)

legitimized behavior change as an appropriate ways and means for health education.

Examples of successful behavior change philosophy in all types of health education

settings have inundated professional journals for the past fifteen years. In 1975, Russell

defined functioning as a viable health education philosophy. This philosophy of health

education is interested in how people function totally, despite some practices not generally

correlated with health. Greenberg (1978) reiterated these beliefs, establishing a

health education philosophy that he entitled freeing . Finally, the social change philosophy

developed by Freudenberg and advocated by O ’ Rourke (1989) was identified as

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