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Behavioral Health and Health Education 141

inverts all that. Local taxes (sometimes mixed with state money) fund the schools;

local boards make the important decisions. In public health the state Medicaid agency

is a major player, in education, there is rarely a state agency with comparable muscle

(or money).

The common alarming thread for health educators, regardless of where they

work, is managed care and, in particular, its application of the term behavioral health

to define mental health and substance abuse programs and services without the voice

of health educators. Our effort for evidence - based education, programs, and services

to promote health for individuals, families, and communities seemed threatened in

the push for cost containment, utilization review, and quality assurance. Another reason

that I changed my mind about behavioral health was because I realized that all of

my work in trying to prevent substance abuse and to promote mental health among

teenagers seemed for naught, if most children and teenagers in need of services never

receive them (U.S. Department of Health and Human Services, 2001). I wondered

how I was doing as an educator if the people I served lacked the information,

attitudes, and skills necessary to access programs and services. It was even more

distressing to consider that the environment could be so hostile to allow such misery

to continue. In my exploration of behavioral health, I now find myself grappling to

understand current behavioral health practices and to determine what, if any, opportunity

lies ahead for the field of health education to shape and refine the behavioral

health arena.

What I found as I began to explore behavioral health and managed care is that the

managed care industry is now well established in the United States and continues to

grow at a rapid pace. It is no longer an experiment, an emerging trend, or an anomaly

distinguishing certain regions of the country. Managed care is the primary mode of

insuring Americans in the twenty - first century. Health professionals, including health

educators, now work in an environment that is radically different from that of just ten

years ago. There are new rules, new funding mechanisms, and new incentives for

health professionals — incentives that have many health professionals angry, or at least

confused.

In the year 2002, the mental health and substance abuse benefit packages that

cover most privately insured Americans involve some form of managed behavioral

health care. Likewise, the public sector mental health and substance abuse programs

and services are in the midst of a dramatic revolution. Virtually all states are implementing

managed behavioral health programs. Most uncertain is how managed care is

providing services for people with the most severe illnesses and how managed care

and the privatization of public mental health affect people with serious mental health

problems. The private sector experience of behavioral health is very different from the

public sector experience of behavioral health (Sturm, 1999).

My exploration of behavioral health left me excited about the potential of health

educators to shape and refine what is meant by the term behavioral health . Standing at

the intersection of so many arenas, health educators need to be poised for action, to

seize the opportunity to shape and refine the concept of behavioral health.

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