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136 Philosophical Foundations of Health Education

attainment, positive reinforcement, behavior contracting, and self - monitoring/management

skills. Modeling behavior of the health educator is an essential component to

successful health education behavior change programs (Brennan & Galli, 1985;

Blomquist, 1986). Modeling has been found to aid in the educational processes of

attention, retention, motor performance, and motivation.

Advantages of behavior change philosophy in health education include its versatility;

it can be applied to various health content areas in a variety of health education

settings. Behavior change philosophy can produce changes in lifestyles in a relatively

short period of time, and behaviorally based programs are easy to evaluate.

Critiques of this philosophical approach to health education cite limitation of

individual choice, unnecessarily pessimistic approach, and ethical limitations to

appropriate intervention, among others (Russell, 1983; Paul, 1984; Greenberg, 1978).

Despite criticism, behavior change philosophers contend that successful health education

is rooted in the ability to develop and maintain or change behaviors (King,

1982). Knowledge, theories, values, and critical thinking skills mean little if a person

continues behavioral choices that create harm. The role of health educators is to

assist their clientele in the acquisition of health behaviors conducive to a healthy

lifestyle.

ARTICLES

The articles in Part 4 touch on the importance of behavior change philosophy in health

education and challenge professionals to expand their understanding of behavior

change as it relates to health education. Fertman (2002) encourages health educators

to use their unique skills to push behavioral health toward care and promotion. The

concept of psychoneuroimmunology is examined in relation to the effect of nutrition,

exercise, drugs, emotions, and environmental influences on the bodymind relationship

and behavioral health (Read & Stoll, 1998). Garman, Teske, and Crider (2001)

approach behavior change in health education from a problem - based learning model.

Finally, Labonte (1994) contrasts three approaches in health education — medical,

behavioral, and socioenvironmental — as they relate to empowerment. Each article

addresses an aspect of using health education to produce behavior change and acknowledges

the challenges in doing so.

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