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Health Promotion and Empowerment 185

Personal Care

This sphere is one at which most front - line workers encounter individuals living in relatively

powerless situations; it is the venue of direct service. McKnight (1987) argues

that “ resources empower; services do not. ” This witty play on the disabling tendencies

of large “ institutions nonetheless denigrates the community of caring professionals and

reinforces a “ we/they ” polarity that creates and reinforces a false cleavage between professionals

and community members, the former being bad, the latter being good. The

irony of this cleavage lies in the formative mobilizing role often played by professionals

and intellectuals who participate in social justice actions (Zald, 1988; Freeman,

1983; Eder, 1985). It also risks denying persons what they often require and request:

Respectful services. One Canadian health center mistakenly drove a wedge between its

clinical workers and its community workers, reversing the historic tables by extolling

the importance of community development over medical care. The dissatisfied clinical

team suffered rapid staff turnover, the poor neighborhood lost its continuity of care, and

the health center lost some of its empowering credibility.

The two pillars that allow service delivery to be empowering are that they are

offered in a supportive, noncontrolling way and that they are not the limit of the services

and resources offered by the agency. This approach builds towards community

organizing and coalition advocacy — the political elements of empowerment at the

structural level remain explicit — while recognizing “ that low income people have

the right, here and now, to support in the face of difficulties … our credibility in working

with disempowered groups rests to a large extent on whether or not these groups

find community workers to be of practical usefulness ” (Jackson, Mitchell, & Wright,

1988, p. 4). Some recent examples from Canadian public health practice include

these:

1. Poor women in a state - run rooming house, who complain of giving blowjobs

to use the bathroom, and a community health worker who believes them, who

spends time with them, who advocates with them for better safety and more

dignity in the house.

2. Nutritionists and health educators who visit elderly live - alones, maintaining their

healthy diet by cooking with them, and sharing their meals.

3. Street people shut out by attitudes from the institutional services to which they are

entitled, and public health nurses who take the personal care to where they live: in

the hostels, in the 24 - hour donut shops.

Unless professionals think simultaneously in both personal and structural ways,

they risk losing sight of the simultaneous reality of both. If they focus only on the individual,

and only on crisis management or service delivery, they risk privatizing by

rendering personal the social and economic underpinnings to poverty and powerlessness.

If they only focus on the structural issues, they risk ignoring the immediate pains

and personal woundings of the powerless and people in crisis.

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