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64 Philosophical Foundations of Health Education

Here is one writer ’ s version (Cox & Hoover, 1992) of the ten commandments of

leadership. I think they describe how a health educator becomes personally powerful:

1. cultivate a high standard of personal ethics;

2. maintain a high level of energy (don’ t get worn out by the petty issues, but trust

your own judgment on these and see the big picture);

3. know what your working priorities are so you can remain stable under pressure;

4. have courage (isn’ t it the Marines who say, “ do what you fear or fear will be

in charge ”);

5. have commitment and dedication (no one ever worked himself to death on a job

he loved);

6. go with the urge to create because innovators own the future;

7. have a goal;

8. maintain enthusiasm (this is mostly important because it ’ s contagious);

9. stay level - headed, which means see things as they really are, not as you wish

they were;

10. help others to grow — an open exchange of ideas leads to synergy and synergy

means change.

As health education leaders, what should we do to meet the future with confidence?

A 1992 paper by ASTDPHE president Brick Lancaster presented some ideas.

In it he stated that a fundamental task for health education is to close the gap between

practice and research. In brief, he recommended that we create many kinds of opportunities

for researchers and practitioners to talk to each other and influence each others ’

work. He recommended that practitioners give up their anti - intellectual ways and

utilize findings from health education research more often and more effectively. He

recommended that researchers forego their “ we ’ re too sophisticated for you ” attitude

and develop research that is more based on realities as they exist in the communities

we ’ re supposed to be serving. He gave examples of ways in which practitioners and

researchers have forged collaborations and both groups have benefited. He also suggested

that we create a national health education agenda perhaps by establishing a

public and private partnership of academic, government, voluntary, and private organizations.

This is a great idea, and I would recommend a technology subcommittee.

Why not establish advanced technology groups: collaborations between researchers

and practitioners that emphasize how people can use technology to learn. We need

a group to (1) identify promising technology; (2) rethink existing paradigms for education

and explore how various forms of technology could transform the way things

are done now; (3) share the vision broadly in the field of health education; (4) anticipate

consequences of use of technology and find ways to reduce any potentially negative

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