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202 Philosophical Foundations of Health Education

program, and so on) chooses to smoke cigarettes but has made that decision freely, the

health educator has been successful.

This model is more democratic than the one many health educators have adopted.

It does not entail programming clients to behave in predetermined ways that have been

defined as “ healthy, ” but rather attempts to eliminate or diminish the factors which

influence the client ’ s behavior so as to allow him or her to freely choose health - related

behaviors consistent with his or her values, needs, etc. This model is a move away

from the 1984 syndrome of operant conditioning and a push toward a more collaborative

type of health education between educator and client.

Someone once said, “ Give me a fish and I eat today, but teach me to fish and I can

eat forever. ” Similarly, health education that teaches people the decision - making process

will be more valuable than health education that tells people how to behave. In

many instances, health scientists are not even sure which behaviors are healthy or

unhealthy. For example, though there is sufficient evidence to conclude that serum

cholesterol is related to coronary heart disease, the relationship between ingested cholesterol

and serum cholesterol has not been agreed upon. Yet health educators teach

people to lower ingested cholesterol, rather than present the debate surrounding this

issue and let people decide for themselves whether or not reducing cholesterol makes

sense to them. As Toffler (1971) and Pirsig (1974) have written, knowledge is expanding

rapidly. The facts of today too often become the myths of tomorrow. The healthy

behaviors that health educators program people to adopt today may become the

unhealthy behaviors of tomorrow (swine flu inoculations?). Rather than training people

to behave in pre - determined ways, let ’ s teach them to analyze issues freely and

decide for themselves how to behave.

Another aspect of this concept pertains to the relationship of mental, social, and

spiritual health to physical health. Too often in determining which behaviors are

“healthy, ” health educators emphasize the quantity of life to the detriment of the quality

of life. Mortality and morbidity become the mainstays rather than happiness and comfort.

Physical health is adopted as the objective often to the exclusion, or at least the de -

emphasis, of mental, social, and spiritual health. Greene (1971) writes of this issue:

A businessman might be fifteen pounds overweight for no apparent reason other

than careless eating habits, an unawareness of the advantages of a trim physique,

and ignorance of the basic principles of weight control. This should be classed as a

remedial health defect and one important indicator of reduced health status.

However, let us compare this case with the case of another businessman, equally

overweight, who happens to be a well - informed and enthusiastic amateur gourmet.

His library of cookbooks includes directions for preparing many of the most popular

dishes of other cultures. He spends many interesting hours in offbeat markets shopping

for hard - to - get food items. The meals he prepares constitute focal points of an

interesting and satisfying social life. This man realizes he is overweight; he knows

how to reduce and control his weight, and he may even suspect that his coronary

may arrive a year or two ahead of schedule, but he does not care. His overweight

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