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260 Philosophical Foundations of Health Education

(1959), disability rights advocates succeeded in recasting their personal troubles as

public issues.

Much analytical and operational power is lost by setting up the ideological dichotomy

of the macro level versus the micro level referred to above. A much more constructive

approach is to frame these two spheres as being in a dialectical relationship

with each other: Each informs, produces, and reproduces the other, mediated by the

mid - level sphere of social organizations (Bellah, 1991; Glendon, 1991; Moody, 1988).

Such organizations, often referred to as “ mediating structures ” (Berger & Neuhaus,

1977), typically include churches, neighborhood organizations, schools, service organizations,

and other such voluntary organizations and groups, as well as the networks

which link them.

We suggest that to understand the new health promotion movement — indeed, for

the community health promotion movement to move beyond the present internecine

turf battles — the three spheres of health, empowerment, and community participation

must be disentangled and critically examined, both separately and in relation to each

other. Within the new health promotion there is much overlap between these spheres,

both conceptually and in practice. However, in the interests of making explicit some of

the ideological issues underlying the new health promotion, we shall examine each

of these spheres in turn.

RECONCEPTUALIZING HEALTH

One of the major contributions of the new health promotion movement has been to

broaden the conceptualization of health to include an understanding of the social,

political, and economic determinants of health. In this spirit, WHO (1986a) now

defines health as

the extent to which an individual or group is able, on the one hand, to realize aspirations

and satisfy needs; and, on the other hand, to change or cope with the environment.

Health is, therefore, seen as a resource for everyday life, not the objective of

living; it is a positive concept emphasizing social and personal resources, as well as

physical capacities. (p. 73)

In this macro or socialized version of health, health is seen as instrumental, a

means rather than an end. Health is what one must have to accomplish other things in

one ’ s life. Although in general this broader concept of health captures more accurately

the complex dimensions of health, at the same time it makes interventions to achieve

health more difficult not only to define but to implement.

More narrow medicalized or micro conceptualizations of health tend to identify

people with their illness, lack of health, or disability, lapsing at times into blaming the

victim. Indeed, we have seen evidence of this in the case of acquired immunodeficiency

syndrome (AIDS), where people who are diagnosed with AIDS, and even those

diagnosed as human immunodeficiency virus (HIV) positive, have become stigmatized

as the agents of disease in the classical epidemiological triangle of host, agent,

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