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Guiding Principles on Health Education 31

do so. It wasn ’ t long, however, until I inherited or was asked to develop a number of

topic - specific health courses. Overnight, I had become a subject matter specialist in

human sexuality, substance abuse, consumer health, and more recently, thanatology.

Despite my tendency to overwhelm some students with subject matter, I still try to

function as an “ educational bridge ” between fact and fancy, between concept and misconception,

and between research and its application (Beyrer, 1985).

While I serve as a catalyst in decision making and clarification of ethical issues,

I sometimes feel as if I am mainly a consultant on health - related matters. In fact, some

of my best class sessions are spent in answering or commenting on a myriad of students

’ questions, not unlike Larry King ’ s Open Phone America or Rush Limbaugh ’s

Open Line Friday . On such occasions, I make pertinent applications, indicate connections

between topics and between personal behaviors and potential consequences of

actions, analyze facts and theories, and build concepts.

One of my colleagues, Dr. Wayne A. Payne of Ball State University, believes that

some health educators assume the role of “ secular minister. ” I think such a label often

describes my major function in the classroom. It certainly beats the criticism of my

harshest detractors who describe me as a benevolent “ social engineer. ” In a sense,

I nurture hope and resolve guilt. I disturb and shake people out of complacency; I raise

consciousness and express outrage; I display concern and then raise more questions in

genuine puzzlement. I have even cautioned students that those under the influence of

alcohol and other drugs may engage in high - risk sexual behavior that could, in turn,

result in death, especially if the HIV virus is transmitted and the infected person

develops the Acquired Immune Deficiency Syndrome. In other words, sex “ under the

influence ” can be deadly! Amen!

And now I should like to share with you four of the guiding principles that have

helped me tremendously as I try to influence favorably the health - related knowledge,

attitudes, and behaviors of college students during the last decade of the twentieth

century.

EMPOWERMENT

Recently, I have become intrigued with the concept of personal empowerment in relation

to health education. In my attempt to become more skill - oriented in my teaching

objectives and to become more of an enabler for my students, I have begun to emphasize

behaviors that can enhance health and to deemphasize factual trivia that

serve mainly as convenient bases for test questions. Although this skill focus is not

a new goal of health education, the concept of empowerment is revitalizing, more

consciousness - raising, and much more socially focused than the traditional educational

approaches that stress individualism and actions that may eventually trickle

down to preordained behavior change and lifestyle program (Fahlberg, Poulin,

Girdano, & Dusek, 1991).

Although ideally developed for community health advocacy, as noted by Miner and

Ward (1992), I can see the potential of empowerment as another means of “interpersonal”

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