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Health Promotion and Empowerment 187

tomatoes. Clearly, empowerment exists at both levels, and must be supported at both

levels. Often small group developers or community organizers fail to recognize that

these two levels — the personal or interpersonal and the sociopolitical — are not contradictory,

but complementary. We need groups that nurture the soul, and groups that

challenge the status quo.

Community Organization

Community organization describes the process of organizing people around problems

or issues that are larger than group members ’ own immediate concerns. Community

organization implies choice on the part of professionals and their agencies to work with

some community groups, and not with others. Although there is no true consensus

within the health sector on which community groups warrant support, there is growing

acceptance of an advocacy framework of action, explicitly recognizing that priority

community groups are those whose income, educational, occupational, and general

social class positioning place them low within the hierarchy of political and economic

power (Labonte, 1993b; Watt & Rodmell, 1988; City of Toronto , 1991).

Although community organizing may strive for inclusivity in community -building,

relatively powerless groups usually seek to correct their imbalance by limiting the

power other groups have over them. These groups often create their group identity as

a community in opposition to or conflict with those groups that are more powerful than

themselves. This dynamic has been at the base of all Alinsky - style social action organizing

efforts, the confrontational we/they approach to organizing that has been used

successfully to create community groups from the seemingly intractable conditions of

isolation and apathy (Ward, 1987). The healthful importance of conflict in social

change processes is often overlooked in a health promotion/empowerment rhetoric of

consensus, which frequently defines empowerment as a non - zero - sum commodity

(Israel et al., 1994). In one respect, this is true; to the extent that consensual, caring

social relations are nurtured, all will benefit, including those who currently occupy

privileged hierarchical positions. This is intimated in research linking higher life

expectancy rates with lower slopes in various measures of social hierarchy (Wilkinson,

1990). But coercive forms of one group ’ s power over might only be restrained, in zero -

sum fashion, by another group ’ s ability to prevent it. This point is similar to the earlier

argument that empowerment exists in power being simultaneously taken and given;

power exists dialectically as an aspect of social relations, rather than as a commodity.

Community organizing often extends beyond mobilizing new groups to supporting

existing groups on the issues important to group members. As relations between

health agencies and community groups develop, health workers need to consider in

what it is they are inviting community groups to participate, as the following story

illustrates.

A health educator for a city health department convened a committee on housing

and health with activists from housing rights groups. These groups wanted safer, better

heated and ventilated, and more affordable housing. The health educator agreed

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