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on the “weight” <strong>of</strong> the cigarette. Some people report<br />

that they consume as many as 60 cigarettes<br />

per day, but they are obviously exceptional.<br />

Some limits on the size<br />

<strong>of</strong> the internal market<br />

<strong>for</strong> marijuana<br />

If roughly 7.4 percent <strong>of</strong> the Canadian population<br />

currently uses marijuana, then with 25 million<br />

Canadians aged 15 or over this implies about 1.87<br />

million users. Table 1 puts this consumption into<br />

some kind <strong>of</strong> numerical perspective. 10 The first<br />

column identifies the number <strong>of</strong> users based on<br />

estimates <strong>of</strong> usage described in Single et al. (1999,<br />

Table 5.1) The second column gives an estimate in<br />

metric tons <strong>of</strong> internal Canadian marijuana consumption.<br />

The third column multiplies this by<br />

price to illustrate the size <strong>of</strong> the Canadian (con-<br />

PUBLIC POLICY SOURCES, NUMBER 74<br />

sumption) market. This <strong>of</strong> course does not include<br />

exports. The final column details the<br />

expenditure by Canadians on (legal) tobacco <strong>for</strong><br />

the past few years to illustrate the scale <strong>of</strong> the internal<br />

market.<br />

How large is the industry? Expenditures on illegal<br />

marijuana in Canada are roughly the same order<br />

<strong>of</strong> magnitude as those on legal tobacco<br />

products. Substantial though these numbers may<br />

be, however, they are not the central issue. Even<br />

as the Government <strong>of</strong> Canada apparently plans to<br />

reduce the penalty <strong>for</strong> consumption, most attention<br />

focuses on production <strong>for</strong> which the external<br />

market in the United States is simultaneously an<br />

economic goldmine and a political landmine. As<br />

the evidence will show, it is obvious that much<br />

<strong>of</strong> the British Columbia marijuana crop is grown<br />

<strong>for</strong> export.<br />

Table 1: Estimates <strong>of</strong> the Internal Canadian Market <strong>for</strong> Marijuana, 1988-2000<br />

Year Current users<br />

(millions)<br />

Total internal<br />

consumption*<br />

(thousands <strong>of</strong><br />

kilograms)<br />

Annual expenditure<br />

on marijuana*<br />

(billions <strong>of</strong> dollars)<br />

1988 1.38 111.0 1.4<br />

1990 1.10 92.1 1.5<br />

1991 1.11 87.9 1.5<br />

1992 1.13 92.2 1.6<br />

1993 0.96 81.1 1.2<br />

1994 1.71 152.1 2.0<br />

1995 1.73 154.1 1.7<br />

1996 1.75 156.1 1.7<br />

Annual expenditure<br />

on tobacco<br />

(billions <strong>of</strong> dollars)<br />

1997 1.78 158.2 1.7 2.5<br />

1998 1.80 160.1 1.9 2.5<br />

1999 1.82 162.0 1.7 2.4<br />

2000 1.84 164.1 1.8 2.3<br />

*Table 1A provides upper and lower estimates.<br />

Sources: See Appendix Table 1A.<br />

Appendix BCUC IR1 74.1<br />

10 This table is derived from Appendix table 1A, which details the sources and methods <strong>of</strong> construction. Table 1 uses the “low”<br />

estimates from table 1A.<br />

The Fraser Institute 7 Marijuana Growth in British Columbia

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