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Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,<br />

ISSN: 1842-4856<br />

5. Harris, L., Barriers to Market Orientation: The View from the Shopfloor, Marketing<br />

Intelligence and Planning, March-April 1998;<br />

6. Porter, M. E., Competitive Strategy: Techniques for Analyzing Industries and Competitors,<br />

New York: Free Press, 1980;<br />

7. Porter, M. E., The Competitive Advantage of Nations, The Free Press, A Division of<br />

Macmillan, Inc, NY, 1990, p.258<br />

8. Scherer, F.M., Industry Structure, Strategy and Public Policy, Harper Collins College<br />

Publishers, New York, 1996;<br />

9. Urban, Glen L., and Steven H. Star. Advanced Marketing Strategy, Englewood Cliffs, NJ:<br />

Prentice Hall, 1991;<br />

10. http://www.pfcenergy.com.<br />

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