ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
-to make sure that the strategic plan proposed for the business that he leads sustains adequately
reaching the strategic objectives of the big firm and it is in accordance to the strategic “themes” of
the firm;
-to assume his “quality” as a chief strategist and leader of the process in the evaluation of the
strategic situation of his business, evaluating the strategic alternatives and adopting the strategic
decisions;
-to find out if the different domains of functional activity sustain the strategy and are coordinated in
a way that assures getting and maintaining a decisive competing advantage;
-to control the scheme of the resources allocation in a business that he leads thus these should
uphold the chosen strategy;
-to inform the management from the superior level over the market changes, over the deviation
from the plan and over the potential and necessary reviewing of the business strategy for the subunit
he leads.
2.3. Planning the product (business plan)
The business plan represents a logical scheme of action in an organization domain or activity which
supposes a perspective thinking over a business, beginning with some strategic objectives and
preliminary established tactics at the level of the whole organization. Through this modality, the
creation of a general image over the entire business, which an organization of economic type wants
to develop, can be reached. Actually, all the stages and resources that a firm needs, in one of its
domains of activity, are included, to reach the proposed objectives in a predetermined period of
time.
Concerning this idea, it is necessary that we should reach all the elements which can be anticipated
for the well developing of the established activity and for eliminating the situations of subjective
analysis characterized by not taking into consideration the global aspects of the business.
These requests of describing the business have, first of all, an effect of pointing out some critic
factors, over which it can be interfered efficiently from the very beginning of a business, either by
realizing some elements of correction and prevention of the critical points effects, or by the
existence of the action alternatives which will be anticipated in the business plan.
From these reasons it is obvious that any business plan is characterized by the necessity of its
existence in two compulsory forms:
-the pretended business plan, developed by the intelligence, the experience, a present or a future
need of a businessman or of a group belonging to an organization. This is actually a sort of virtual
or written scheme of the business idea that, many times, takes into account only the business idea
without entering the details of its developing, or, better said, the business details.
-the physic business plan, represented by the transposition of the pretended business plan on a
presentation background (file, informatics background, multimedia background, etc.) after
analyzing all the processes involved in the proceeding of the business, analyses which finally reach
the smallest details for the internal business plans or the details requested by the person who
finances, for the requested business plans of the sponsorship.
It is obvious that the first form of a business plan existence will not be discussed because it is totally
typical to the issuer way of thinking and reacting being impossible to reach a determination of a
specificity which can be included in a presentation.
The physic business plan is almost totally realized in the base of some general or specifically
requested criteria, this one being the case of the sponsorship plans which will be sent to the
institutions or to the sponsorship factors; because of this, there will be some specificity requests
from their part, as it should contain a minimum of information and action lines to induce the
justification of its existence, as well as the further actions that will be proceeded on its base. It can
be said that the business plan is constituted as a fundamental document for each and every business
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