ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
infrastructure at disposal and through the special tourist package offer (such as: Seashore,
treatments, circuits, Danube, Dracula). In order to change Romania’s image as tourist destination,
we consider as necessary the creation and the expansion of regional tourist promotion associations.
A sustainable, powerful, program needs to be elaborated and put into practice, adequate to
the Romanian tourist potential. In other words, not by continually repeating “what a beautiful
country we have”, but by proving that Romania is an ideal country for tourism. What needs to be
done in the hospitality industry is lining the realities, by punctuality and courtesy, after the guide
marks of written and un-written tourism rules, and also conceiving and putting into practice of an
aggressive promotion of a high quality tourism, without whom our great potential remains only
hope.
Bibliography:
1. Istratie I., Bran F., Rosu A.G.- The Tourist Economy and the Environment, Economica
Publishing House, Bucharest, 1996
2. Ioncica M., Minciu R.,- The services’ Economy, Bucharest, 1997
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