ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
well-positioned. It holds all the relief forms. It stimulates the development of family tourism. All
these elements help in recreating the image of tourist destination.
In the hospitality industry in Romania a new concept and marketing instrument has
appeared: the regional promotion. The setting up of this concept has been inspired by the
international practice in the field of countries with old tourist traditions.
The phenomenon of materialization of some distinct future tourist product brands, with
their own personality, began at Sibiu and then continued in Bucovina.
This European concept, that imposed itself through its value in many countries, aims the
constituting of some regional associations, meant to gather all the existent forces on local scale,
interested in the promotion of that region tourist potential.
The concept was successful and this way, until present time 10 of such regional promotion
associations have been created. They have been constituted in the residences of some counties, but
with a much larger activity area, as geographical space. In Romania, 10 of such associations
activate: Sibiu, Bucovina, Maramures (the counties Maramures, Satu Mare and Salaj), Delta, Banat,
Mures in Transylvania (counties Mures, Alba and Cluj), Neamt in Moldova (counties Neamt, Iasi
and Bacau) Seashore, the Carpathians ( counties Brasov, Valea Prahovei) , Harghita.
According to the opinions of some specialists in the field, this promotion formula proved
to be the most viable of all experimented since now. On one hand because it gathers all the forces
interested in the tourist development of the regional space, and on the other hand, because, in such
formula, these factors from the hospitality industry have the possibility to constitute a larger volume
of funds.
If we take into consideration the existence of large number of tourist services providers
that use their own promotion strategies, depending on the objectives and the markets they selected,
we believe that it is convenient to elaborate and put into practice a unitary promotion policy,
managed at macroeconomic level, that should sustain the Romanian tourism on the whole,
especially on the external markets.
In conclusion, we consider that the marketing and promotion strategy, as a single whole,
needs to be founded on the detailed study of the market, on the evaluation of the tourist product and
the general strategy of tourism development. In the same time, placing the Romanian tourism in the
context of international and European tendencies in the evolution of this field is necessary,
tendencies which include: changing and more and more solicited markets, increased competition
from the part of other tourist destinations, the use of some marketing techniques and technologies,
of promotion and sale, more and more sophisticated.
The web pages that offer information regarding the ways of spending holidays in our
country properly emphasize the main tourist attractions but also draw attention on the unpleasant
surprises: “Romania is, maybe, the most beautiful country in Eastern Europe, the last stronghold of
the medieval age, with long ago disappeared vestiges” –is the introduction of a section that presents
our country, on a web-site administrated by an important American tourism agency.
Consequently, we consider that Romania’s promotion is imposed as constant tourist
destination, with no such events, attractive, in the same time, though tourist programs, prices,
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