ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
CONSIDERATION REGARDING STRATEGIC ANALYSIS
Albu Mădălina, assist., Petroleum-Gas University of Ploieşti
Abstract
This paper presents suitability of strategic analysis. A strategy begins with a concept of how to use the resources of the firm
most effectively in a changing environment. Strategic management is that set of decisions and actions which leads to the
preparation of several scenarios for the future.
Principles of Strategic Management
Strategic management ist hat set of decisions and actions which leads to the development of an
effective strategy or strategies to help achieve corporate objectives. A strategy is a unified,
comprehensive and integrated plan relating the strategic advantages of the firm to the challenges of the
enviroment. It is designed to ensure that the basic objectives of the enterprise are achieved.
Strategic management can be used to determine mission, vision, values, goals, objectives, roles
and responsibilities, timelines, etc. The strategic planning can be complex, challenging, and even
messy, but it is always defined by the basic ideas outlined above - and you can always return to these
basics for insight into your own strategic planning process.
Strategy is a set of decisions and actions aimed at gaining a sustainable competitive advantage.
Strategy is the way in which a company orients itself towards the market in which it operates
and towards the other companies in the marketplace against which it competes.
Strategy answers the following questions:
• what are the sources of the company's sustainable competitive advantage?
• how a company will position itself against competition in the market over the long run to secure
a sustainable competitive advantage?
• what are the key strategic priorities?
An executive's success is affected by the ability to communicate a vision for a company's
future, helping employees to navigate through change and motivating them to achieve specific goals.
A strategic management competency repeatedly generates competitive business designs and
enables the organization to deploy the new designs, sustaining a competitive advantage. There are
three interrelated elements making up this competency.
• First is the business design construct, a comprehensive generic business model, the schema of a
business organization. This model provides the "guiding light" for innovative business design,
prompting the creative thinking needed for innovation.
• The second element of a strategic management competency is the strategic management
process. This provides the structure for the activities which develop strategies and associated
business designs. This guide to the activities not only produces the innovative business design
but builds the organization's strategic management competency.