ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
It attracts a large number of foreign and Romanian tourists in such way that there is the lack of
balance danger caused by the excessive pressure on the environment.
Poiana Braşov represents the most equipped resort for the winter sports in Romania. The
arrangements for recreation and leisure are inadequate, because a series of arrangements for both
summer and winter tourism are imposed.
Sinaia represents a tourist region used both in summer and in winter. Beside these, there are
also holiday houses or unregistered mansions that can be rented.
Transport facilities are inadequate, especially the cable cars at the altitude of 1400 and 2000.
A new cablecar is necessary at Peştera, which will relate the way by cable cars from Buşteni.
Predeal holds an accommodation capacity of almost 1900 places, from which 53% are in
hotels. It is necessary the development of ski tracks and accommodation units.
Regarding the current tourism, this region is known for the one-day trips, depart from
Bucharest; this type of tourism appears in Romania’s circuit list and in other tourist circuits. The
intern tourism is more practiced, except in Poiana Braşov where 55 % of the demands are from
foreign visitors. The region has attractive points both for the winter and summer season.
Near Brasov, within Bran region, rural tourism has been recovered and it attracts
especially the foreign tourists. A very important reason is the small distance between this region and
Bucharest.
The arrangement strategy of this tourist area need to take into account the growth of the
tourist activity amount, of one-day trips in the limits of a constant tourism practice.
The strategy policy needs to develop the management techniques, capable of solving the
problems that occur in the top period and to create a uniform demand during the season, an
integrated planning to improve the endowments in the key-points for the winter sports and summer
activities. The entire area must be seen as an integrated area, unitary in the purpose of planning,
developing and promoting.
The management of this tourist area must be unitary in order to assure the coordination of
the entire region. A balanced promotion program and information and complete documentation
services for visitors must be taken into consideration.
Sibiu’s area covers the region from Sebeş in the west, to Fagaras in the east and from The
Carpathians in the south, to Sighişoara in the north. The area has the potential advantage of winning
a large number of foreign and Romanian tourists and one-day travelers to Braşov area. Its tourist
density is lower than Braşov area and it presents a more largely spread tourist activity.
Strategic policy for this area should be oriented in the following directions:
- developing the main points of tourist interest in the entire area in order to give the possibility to
increase the number of tourists, but in the limits of practicing a lasting tourism;
- creating tourist opportunities which correspond to one-day trips for tourists that come from Sibiu
area and Sighişoara. It is necessary that the scale of smaller attractions in the area should be
diversified, connected through attractive circuits, accommodation capacities spread at a smaller
scale.
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