ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

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Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2, ISSN: 1842-4856 SWOT analysis is a methodology of examining potential strategies derived from the synthesis of organizational strengths, weaknesses, opportunities and threats (SWOT). The partnering of the different elements and the extensive data collected as a result of the analysis can serve as a spark for roundtable discussions and refinement of current strategies or generation of new strategies. A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Strengths Internal positive aspects that are under control and upon which you may capitalize in planning • Work Experience • Education, including value-added features • Strong technical knowledge within your field (e.g. hardware, software, programming languages) • Specific transferable skills (e.g., communication, teamwork, leadership skills • Personal characteristics (e.g., strong work ethic, self-discipline, ability to work under pressure, creativity, optimism, or a high level of energy • Good contacts/successful networking • Interaction with professional organizations Weaknesses Internal negative aspects that are under your control and that you may plan to improve • Lack of Work Experience • Low GPA, wrong major • Lack of goals, lack of self-knowledge, lack of specific job knowledge • Weak technical knowledge • Weak skills (leadership, interpersonal, communication, teamwork) • Weak job-hunting skills • Negative personal characteristics (poor work ethic, lack of discipline, lack of motivation, indecisiveness, shyness, too emotional Opportunities Positive external conditions that you do not control but of which you can plan to take advantage • Opportunities you could have in the field by enhancing your education • Positive trends in your field that will create more jobs (e.g., growth, globalization, technological advances) • Field is particularly in need of your set of skills • Opportunities you could have through greater self-knowledge, more specific job goals • Opportunities for advancement in your field • Opportunities for professional development in your field • Career path you’ve chosen provides unique opportunities • Geography • Strong network 298
Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2, ISSN: 1842-4856 Threats Negative external conditions that you do not control but the effect of which you may be able to lessen • Negative trends in your field that diminish jobs (downsizing, obsolescence) • Competition from your cohort of college graduates • Competitors with superior skills, experience, knowledge • Competitors with better job-hunting skills than you • Competitors who went to schools with better reputations. • Obstacles in your way (e.g., lack of the advanced education/training you need to take advantage of opportunities) • Limited advancement in your field, advancement is cut-throat and competitive • Limited professional development in your field, so it’s hard to stay marketable • Companies are not hiring people with your major/degree Conclusions Strategic management is that set of decisions and actions which leads to the preparation of several scenarios for the future. Strategic management helps firms anticipate future problems and opportunities and provides clear objectives and directions to the future enterprise. The SWOT analysis is a very good tool for analyzing the organizational strengths, weaknesses, opportunities and threats. Bibliography 1. Glueck W.F., Business policy and strategic management, McGraw-Hill, 1980 2. Johnson, G. and Scholes, K. Elements of Strategic Management,. Exploring Corporate Strategy, Fourth Edition, Prentice Hall, New York, 1997 3. Russu, C. Management Strategic, Ed. All Beck 1999 299
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