ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
convincing effect, to conclude, we emphasize that the “soft”, ordinary, without shocking elements
promotion has a limited success.
International Tourism Fair represents an invitation to discover and re-discover Romania.
The promotion of Romania as a tourist destination, by identification of various offers, can create big
hopes of success regarding the effort of raising the tourist traffic towards our country.
With the view of creating a positive image of native tourism abroad, we consider useful
that the foreign and Romanian journalists should have free access to all cultural tourist objectives
(museums, monasteries, fortresses etc.)
It is also remarkable the broadcast (presentation) of some tourist video tapes, various
promotion actions organized under the care of the Ministry of Tourism or in collaboration with
other institutions with representatives abroad.
Notice that the first tourism club in Romania was founded by J’ info Tours agency,
convening constant clients, holders of a fidelity card, journalists that want to be informed in this
field and the possible beneficiaries of some services’ packages. The members of the club have the
possibility of finding out in detail the attraction points of some different tourist programs, to gather
information on the tourist destinations, on the possibilities of spending their free time, shopping, the
conditions of crossing the frontier, obtaining the visa etc. Loyal clients benefit by the various
facilities and important reductions of prices to tourist products presented in the offer list of the
tourism club.
The Romanian promotion and tourist information offices abroad, at their turn, give useful
information to potential tourists about the tourist attractions, means of transport, accommodation,
food, recreation, treatment and also about these tourist services’ tariffs.
We consider that what is missing from the activity of these organisms is the accomplishment
of some systematic marketing researches regarding both the foreign visitors’ preferences, and the
demands of tourism agencies representatives interested in Romania’ s tourist offer.
The project “Holidays in Romania” recommends the treatment of negative aspects in a
positive manner. The impression of Romania as a safe destination needs to be created (without
implicitly stating it). In this sense, ‘photo reports’ and a CD on Romania (50-60 reasons) at high
quality standards can be edited. It is indicated the organizing of Round Tables at Berlin, Hamburg,
Dusseldorf, Frankfurt, Leipzig, Dresda and Munchen, working and seminary sessions, prize
festivities of Romanian and foreign journalists in radio, Tv and written press, special info-service
etc,. The target-journalists will be those from tourism, in this context, cooperation with media will
be materialized through live transmissions, exclusive themes, extended promotions. For example,
DSF, VOX and MTV have productions of about 30 minutes dedicated to tourism.
For the efficient application of new strategies, it is recommended an increased attention to
the journalists and the tourism agencies that represent a special influence both in the intern markets,
and the international ones.
In addition, there is a series of advantages which need to be revaluated. A way would be
appealing to international consultancy agencies. Romania doesn’t’ have direct competitors. It is
454