ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
Every year international events and conferences demonstrate that managers and decision
makers started to give a great importance to GIS Applications. Not all business can benefit of
the power of GIS but in fields related to financing, transport, industry, utilities, or marketing they
are well suited.
4. Geographical Information Systems-Sales Management Support
GIS Applications reached many business activities, because it is not just a way to see things and get
informed, it is a way through which analysis can be performed and solutions can be found. GIS can
be found at operational, tactical and strategic decision making levels.
We can say that retail is one of the fields in which a business can really take advantage of GIS
benefits. If until now GIS was used to map marketing and sales results, now more and more
analytical processes go on. In this way it becomes very easy to determine sales areas, to identify
proper retail sites, to analyze your competitors and to predict future development and sales. Different
models have been developed and they all work in a GIS environment
Retail marketing means a report between demand and supply, between clients and suppliers. Both
these two major components can be easily pinpointed on a map, as each of them has a geographic
component. Afterwards it becomes easy to analyze with the help of GIS.
GIS became interesting with its capacity to incorporate large databases with very relevant
information that can be further used in analysis and can also be displayed on a map. All businesses
deal with the geographic components. Actually 80% of the total data handled by managers has a
geographic component. This is the reason why geography becomes so important in decision making.
Knowing where potential markets are and knowing where the clients are very important aspects for
any manager.
In these ways the information can be available at different levels. Top managers can benefit from
GIS applications while making strategic decisions, when deciding what markets to enter or what
products to create.
In marketing research GIS applications help in knowing where your clients live, in determining their
profile, in the strategic analysis of the competitive environment, in finding out where the competition
is located, in seeing where there is potential for expanding, and in finding out how to reach the
customers through promotional activities.
5. GIS Solutions for Romanian Retailers
In Romania GIS is used in different industries but the in the business sector very few companies take
it into consideration. In most of advanced western European countries and the USA they are a
common practice, In Romania a basis should be set. Companies shave to understand the benefits and
the fact that GIS are platforms for knowledge management. By using this modern computer
technology is possible to turn it into a real economic advantage.
The goal is to create a synergy between the structured GIS techniques and the present Romanian
economic context by analyzing the ways to create specialized data sets. This is a compulsory stage
for the elaboration of GIS based applications for local companies. In order to achieve such a goal it is
necessary to identify, adapt and integrate thematic information in a database with geographic
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