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Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,<br />

ISSN: 1842-4856<br />

to the tourist destination of Novi Sad, it is possible – provided that all bearers of the tourist offer have<br />

clearly decided to invest in this segment. Then, both the short and long-term effects would be<br />

attainable.<br />

8. CONCLUSION<br />

The respectable tourist resources of Novi Sad must be seriously considered and incorporated in<br />

the plans for its future development. An important role should be played by the concept of marketing and<br />

management of the tourist destination, which would be applied. The multiplicated effects of the tourism<br />

on the whole economic life will be reflected, in a positive way and in long terms, to its development, in a<br />

whole, which is a common interest. Therefore, the task of the destination management is (at all levels,<br />

both horizontally and vertically) its strict application. Only in this case all respectable resources of tourist<br />

destination will be use in profitable way. This is the basic condition of future tourism development.<br />

Bibliography :<br />

7. Predrag Vuković – „Strategy of tourist development in Novi Sad“, Faculty of<br />

economics, Belgrade, 2006<br />

8. Predrag Vuković, Marija M. Nikolić, Zoran Simonović – „Sustainble tourist<br />

development of rural areas in Vojvodina (Republic of Serbia)“. International conference<br />

on: Rural area sustainable development – Proceedings, page. 168-179, ASE, Bucharest,<br />

(2006)<br />

9. Vesna Popović – „European agriculture support and sustanaible rural development“,<br />

Institute of Agriculture Economics, Belgrade, 2003<br />

10. Ognjen Bakić – „Marketing management of tourist destination“, Faculty of economics,<br />

Belgrade, 2002<br />

11. Krunoslav Čačić – „Business activities in tourism“, Faculty of economics, Belgrade,<br />

1998<br />

12. Slobodan Unković, Bojan Zečević – „Economic of tourism“, Faculty of economics, Belgrade,<br />

2002<br />

468

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