ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
UNIVERSITY MANAGEMENT FROM A GLOBALISED EUROPEAN
PERSPECTIVE
Lecturer univ. dr. Ramona Todericiu
Prof. univ. dr. Emanoil Muscalu
The „Lucian Blaga” University of Sibiu
Faculty of Economics
B-dul Victoriei nr.10
0723/333.087
ramona.todericiu@ulbsibiu.ro
ABSTRACT
In the current socio-historical context of our world boisterously entering the third millennium, the problematics
of higher education, university reform, and he international status of universities are amply and intensely discussed and
mediatised in most of the countries in which this type of institution exists.
According to specialists, 74 the most important effects of globalisation on higher education are: the
development of university networks which can negotiate the market segment on which strategic competitiveness can be
asserted, preserving however the national identity of the respective institutions; the development of hybrid universities
which combine processes of knowledge generation and transfer with structures involving firms and corporations which
activate in the same field; the emergence of virtual universities organised as corporate structures; the emergence of
global universities, based on the model of IBM and Microsoft Corporation.
The globalisation of the educational system and the creation of a European Area of
Education and of Research require, according to specialists, a new vision of the educational
system, that is, the compatibility of that system with the demands of a competitive and dynamic
labour market, a system in which competition and cooperation are essential.
In the social and historical context when the world entered loudly into the third millennium
of our era, the problems regarding education, the university reform or the international status of our
university are strongly discussed and made public in most of the countries where exists this
institutionalised form. The outsized discussions doesn’t have to surprise us, having in view that the
University is, just like the Church is, one of the institutional units with the longest and uninterrupted
existence.
The reality proves that one of the challenges for the XXI-st century management it is linked
to the fundamental change of the organizational prestige, in the sense of complexity growth,
dynamics and its turbulences. The university from today it is totally different from the one from 5 or
10 years ago. In the XXI-st century, the strategic resources are the competences, the intangible
values, the tacit or explicit knowledge, the intellectual capital and in this new context – education,
research and innovation is the foundation for economy and society’s development in general, and
the university’s role becomes more and more important.
74 Scott, P., (coord.), The globalization of higher education, The Society for Research into Higher Education, The Open
University Press, Londra, 1999;
510