ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
SUCCESSFUL MARKETING STRATEGIES
IN TOURISM DEVELOPMENT OF NOVI SAD
Claudiu CICEA, University Reader PhD. Academy of Economic Studies, Bucharest
Drago Cvijanovic, PhD. director, Institute of Agricultural Economics, Belgrade
Jonel Subic, PhD. scientific associate, Institute of Agricultural Economics, Belgrade
Abstract :
The development of the tourism in the Republic of Serbia has been only declaratively supported for many years,
so far. There have been no serious and proper actions taken to advance it. The policy of not-differentiated marketing has
been implemented, uncontrolled, with unclear market policy, neglecting the demand; In other words, the requirements of
certain market segments and their target groups aimed at, were not met. The effect of the above was that a great number of
very respectable natural and social (i.e. the anthropological) resources were unfairly neglected. Further effect of such a
policy was the self-denial (being aware or unaware) of all the advantages that the Republic of Serbia might have it had
invested in the development of the tourism here. Novi Sad is the second largest city in the Republic of Serbia which has
shared the destiny of the other tourism destinations in our country.
The aim of the work is to point out the strategic directions for the development of the tourism in Novi Sad,
having in mind the theoretical knowledge and the principles of marketing and management of the tourism destination
and the practical implementation of the both of them. In this way it would be evident how to make use of great potential
for further development of the tourism in a practical sense.
1. Introduction
The implementation of the tourist destination marketing strategy is a complex process,
which, if not consistently carried out, may have positive multiplicated effects on total economic life,
having in mind that Novi Sad with its immediate surrounding has respectable tourist resources.
That’s a must of its future development.
8. Natural attractions of Novi Sad destination
The natural attractions of the destination of Novi Sad, important for the development of the
tourism are characterized by a high-level attractiveness [1]. They are the following:
• the national park of Fruška Gora;
• the Danube, as an international river water way;
• a good geographic and traffic position – at the crossroads of many roads (The European
corridors 7&10, which go through Novi Sad, or pass by it);
462