ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

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Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2, ISSN: 1842-4856 The relatively low significance granted to personal innovation and creativity is a negative aspect since innovation is one of the major sources of competitive advantage (picture 8). Supporting personal creativity 3,08 Creating strategic vision and thinking 3,33 Open and frank communication 4,22 Management based on ethics and responsibility Loialty towards the company Team work 4,42 4,73 5,07 People represent the most important resource 5,17 Obtaining performances 5,70 Great attention paid to the customers 5,78 Professionalis Quality 6,25 6,52 Picture 8 Creating a hierarchy of the values within a company 0 1 2 3 4 5 6 7 8 Taking into acount the organisational culture elements represints a pressing necessity for the modern organisations’ managers since organisational culture is only a decisive facture of the company functionality and performances. This is the reason why managers should take into account the following recommendations: 1. More attention should be paid by the managers as well as by other categories of personnel to the organisational culture role in a company functionality and development; 2. Managers should consider the organisational culture components as an important method for influencing the personnel attitudes and conduct; 3. Amplifying the personnel motivation through a better use by the managers of the organisational culture elements; 4. Amplifying the cohesion between employees and the company functionality by means of promoting common values within the respective company; 5. Organising refresher courses that include distinct training modules in the field of organisational culture; 152
Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2, ISSN: 1842-4856 6. Referring to specialised consultants for auditing and reshaping organisational culture. BIBLIOGRAPHY 1. Nicolescu, O. – Small and medium enterprises management, Economic Publishing House, 2004 2. Russu, C. – Small and medium enterprises management, Expert Publishing House, 1996 3. Grădinaru, P. (coordinator) – Study concerning the obstacles that may occur when setting up and developping small and medium enterprises, University Publishing House of Piteşti, 2004 4. xxx In which manner the employees of SMEs are stimulated? National survey, CNIPMMR, 2007 153
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ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

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