ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
were woman, a decreasing percent girlish 2005, year when woman were shopping in a proportion of
83%.
Last year, Romanian’s money were spent in a proportion of 77% in modern commerce units,
in conditions in which in Romania exist 500 modern shops and over 800 traditional shops. Monthly
medium budget spent on shopping, per inhabit, was of 613 lei last year, increasing girlish 517 lei in
2005, and more than half of this amount was used for buying fresh products.
Main reasons why Romanian is choosing one shop or another are familiarity (46%), the
quality/price report (12%), products variety (12%) and accessibility (10%). Over 78% from
Romanian’s decision of buying were based on other consumer’s recommendation. (“word of
month”). Romania is second retail market from Europe, as growth rhythm, after Poland, declared
Louisa Moraru, partner and director of retail department from Eurisko. The context dates are the
increase of the medium salary with 22.5% in the last year and decrease of unemployment rate till
3.8%. If in 2001 Romanians were spending 45% from incomes on food, last year the percent was of
30% and in two-three years is expecting to get to 26%.
In 2006, retail market from Romania worth 14 billion euro, and for 2007 is expected a
growth till 60%. At the present, there are 0.01 sqm of retail on inhabitant, number that will grow till
0.127 sqm, in 2010. This year where built malls on a surface of 150000sqm, which will be added to
the 350000sqm already existing. The explosion in retail will take place in 2008, when is expected a
building of malls on an approximately surface of 800000sqm.
B ibliography
: Revista Business magazin nr. 126-148,2007
1. Revista Business Week nr. 41-60, 2007
2. Revista Money nr. 22 din octombrie 2007
3. web
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