ASPECTS OF TOTAL QUALITY MANAGEMENT APPLIED IN ...

Annals of the University “Constantin Brâncuşi”of Tg-Jiu, No. 1/2008, Volume 2,
ISSN: 1842-4856
Degree of interest of technologies
(their capacity of satisfying the
market demand)
(0) Problems/ Dilemmas
Development? Personnel
formation? Personnel
recruitment?
(-) Abandonment/ Problems
No resources are allocated
(++) Race horses/ “Stars”
To be sustained and adapted
(+) Efficiency/ “Milking cows”
Resources reallocation
Weak
Strong
Degree of owning the technology (PS’s strong points)
Picture. 1.4 The final matrix (2x2)of technologies owned by aPS
Along with the evaluation of the technological potential, both advantages and weak points of
existing products are being emphasized ; then a research plan for improving the products can be made.
The priority order is established on the criteria of elasticity of the demand under technological aspect,
which represents the influence of modifying each characteristic and performance on the demand of the
product on the market and the technological possibility of realizing the respective performance.
Another important element of competitiveness of the product is that of the cost- performance relation
for different distinct technological solutions of a given problem. The principles that form the basis of
PS technological competitiveness are :
The making of a product implies the concurence of several distint and identifiable technologies ;
• The implicated technologies have different contributions in relation to their current
positioning;
• Each technology has a cycle of life that can be shortened by the emergence of more
efficient technologies, or lenghtened by successive improvements of the technological progress. PS
technological position will depend on the extent to which it masters the key technologies of the field,
but also the emergent ones;
• The competitors master differently the implicated technologies, and the control of a
single new and efficient technology can bring an important advantage over the competitors;
• Strategic orientation is established taking into consideration both the position on the
market of the product, but also the technologies implicated in its realization.
In order to apply these principles, the following rules need to be observed:
• Key technologies must be treated with a maximum of attention;
• There must exist the preoccupation of introducing an emergent technology;
• Emerging technologies that imply very long time to be set up, high risks, and an
uncertain potential are to be avoided.
After PS has analyzed the technologies, it can be characterized as an ensemble, from two points
of view: financial- accounting, and technico- economic. The two aspects complete each other, being
able to give a correct diagnosis.
The main technico- economic indicators that are taken into consideration when characterizing the
PS, are: Principalii indicatori tehnico-economici, care sunt luaţi în considerare pentru caracterizarea SP,
sunt următorii:
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