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OCTOBER 19-20, 2012 - YMCA University of Science & Technology

OCTOBER 19-20, 2012 - YMCA University of Science & Technology

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Proceedings <strong>of</strong> the National Conference on<br />

Trends and Advances in Mechanical Engineering,<br />

<strong>YMCA</strong> <strong>University</strong> <strong>of</strong> <strong>Science</strong> & <strong>Technology</strong>, Faridabad, Haryana, Oct <strong>19</strong>-<strong>20</strong>, <strong>20</strong>12<br />

[30] Walsh, A. H. (<strong>20</strong>02). Total quality management continuous improvement: is the philosophy a reality<br />

Journal <strong>of</strong> European Industrial Training, 26(6), 299-307.<br />

[31] Willis, P. (<strong>19</strong>99). Total quality management: some thoughts. Higher Education, 25(3), 373-375.<br />

[32] Zeithaml, V. P. (<strong>19</strong>85). Problems and strategies in services marketing. Journal <strong>of</strong> Marketing.<br />

764

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