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OCTOBER 19-20, 2012 - YMCA University of Science & Technology

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Proceedings <strong>of</strong> the National Conference on<br />

Trends and Advances in Mechanical Engineering,<br />

<strong>YMCA</strong> <strong>University</strong> <strong>of</strong> <strong>Science</strong> & <strong>Technology</strong>, Faridabad, Haryana, Oct <strong>19</strong>-<strong>20</strong>, <strong>20</strong>12<br />

Table 1. Gap amongst Supply Chain Echelons<br />

Sr. No. Gap Type Between<br />

1 Gap 1F Forward Supplier and Organization<br />

2 Gap 1R Reverse Organization and Supplier<br />

3 Gap2F Forward Organization and Distributor<br />

4 Gap 2R Reverse Distributor and Organization<br />

5 Gap 3F Forward Distributor and Retailer<br />

6 Gap 3R Reverse Retailer and Distributor<br />

7 Gap 4F Forward Retailer and Customer<br />

8 Gap 4R Reverse Customer and Retailer<br />

Conclusion<br />

The model proposed is an attempt to measure the service quality in supply chain considers the unidirectional and<br />

bidirectional gaps, their interdependence and may be interrelationship. This paper also indicates that dissatisfy<br />

customers affect whole supply chain. This paper may be considered as an attempt to enlighten the specific gaps<br />

in SQSC and will help researchers and practitioners to find the gap in their supply chain and to increase the<br />

efficiency <strong>of</strong> their supply chain though there is a need for empirical validation <strong>of</strong> the model and need for further<br />

study to check whether these gaps vary with functional responsibilities or products <strong>of</strong> different industries.<br />

References<br />

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Distribution and Logistics Management, Vol.<strong>20</strong>, No.6, (<strong>19</strong>90), pp2-46.<br />

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implications for future research”, Journal <strong>of</strong> Marketing, Vol. 49 No. 3, pp. 41-50.<br />

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supply chains”, Supply Chain Management: An International Journal, Vol. 11 No. 1, pp 82-94.<br />

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Zeithaml, V.A., Berry, L.L. and Parasuraman, A. (<strong>19</strong>88), “Communication and control processes in the delivery<br />

<strong>of</strong> service quality”, Journal <strong>of</strong> Marketing, Vol. 52 No. 2, pp. 35-48.<br />

957

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