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Pediatric Informatics: Computer Applications in Child Health (Health ...

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222 M.M. Simonian<br />

organizational barriers to overcome, with added complexities <strong>in</strong>clud<strong>in</strong>g corporate<br />

taxation and labor issues. In contrast, small practices, with fewer resources, have<br />

greater flexibility and agility <strong>in</strong> mak<strong>in</strong>g the necessary decisions for IT adoption.<br />

Small practices must, out of survival, adhere to the maxim of “No marg<strong>in</strong>, no<br />

mission.” In addition to debts from medical education (many physicians are repay<strong>in</strong>g<br />

educational debts of over $200,000, 5 small practices must rema<strong>in</strong> competitive<br />

( cont<strong>in</strong>u<strong>in</strong>g education, new equipment), which <strong>in</strong>creases burdens on practice owners. In<br />

smaller practices, practitioners must also stay current on effective cod<strong>in</strong>g and bill<strong>in</strong>g for<br />

rendered services to be productive and to ma<strong>in</strong>ta<strong>in</strong> sufficient operational <strong>in</strong>come.<br />

In this context, IT can be an <strong>in</strong>vestment, but small practices must be much<br />

more cautious than larger ones due to smaller f<strong>in</strong>ancial resources. To facilitate<br />

acquisitions, small practices may form purchas<strong>in</strong>g groups with other practices or<br />

local medical associations. Even so, the benefits of IT purchases <strong>in</strong> reduc<strong>in</strong>g labor<br />

costs through <strong>in</strong>creased efficiency are difficult to measure directly.<br />

16.2.2 Quality Data Report<strong>in</strong>g<br />

Increas<strong>in</strong>g requirements for cl<strong>in</strong>ical data collection and report<strong>in</strong>g for quality<br />

assurance, cont<strong>in</strong>uous professional development and regulatory audit<strong>in</strong>g place<br />

additional burdens on practices. Newer report<strong>in</strong>g requirements go beyond what is<br />

traditionally conta<strong>in</strong>ed <strong>in</strong> claims data and <strong>in</strong>to data that is available only <strong>in</strong> cl<strong>in</strong>ical<br />

records. Thus, IT systems provide an attractive possibility to reduce the burdens<br />

and costs (lost practice time and additional staff to collect<strong>in</strong>g data).<br />

16.2.3 Time Management<br />

The comb<strong>in</strong>ation of these pressures leads to higher demands for productivity: more<br />

patients seen per day, more time spent at the office, less time for family and other<br />

activities. IT tools can support efficient management of f<strong>in</strong>ancial, documentation,<br />

and report<strong>in</strong>g functions to make time for other activities, <strong>in</strong>clud<strong>in</strong>g cont<strong>in</strong>uous professional<br />

development, advocacy, network<strong>in</strong>g, and family.<br />

16.3 Weigh<strong>in</strong>g Benefits and Costs<br />

16.3.1 Benefits<br />

In select<strong>in</strong>g IT for a practice, primary drivers (beyond cost) to adopt are ease of<br />

use and perception of usefulness of a technology. 6 Tasks for which IT may provide<br />

benefits <strong>in</strong>clude:<br />

Optimiz<strong>in</strong>g charge capture, cod<strong>in</strong>g, and bill<strong>in</strong>g<br />

Assur<strong>in</strong>g complete documentation of encounters, procedures, and time

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