26.02.2015 Views

Download the eBook (8.25 MB) - ECREA Thematic Sections

Download the eBook (8.25 MB) - ECREA Thematic Sections

Download the eBook (8.25 MB) - ECREA Thematic Sections

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

News continuity on general-interest radio in Spain<br />

Traditional news programs on general-interest radio stations are framed by <strong>the</strong> criteria<br />

of topicality and broadcast periodicity, and punctuated by <strong>the</strong> news and programming<br />

time-segments in <strong>the</strong> morning (06:00–12:00), midday (12:00–14:00), afternoon/evening<br />

(14:00–20:00), night (20:00–24:00) and late-night (00:00–06:00). Hence, news and<br />

current affairs programming is structured by <strong>the</strong> principle of news continuity; and, in<br />

turn, shapes and bolsters <strong>the</strong> continuity of <strong>the</strong> programming schedule as a whole<br />

(Moreno, 2005: 90-91) 3 .<br />

News and current affairs comprise <strong>the</strong> main contents underlying <strong>the</strong> programming<br />

model followed by general-interest radio stations in Spain. In recent years, such radio<br />

stations have designed and implemented an online news information strategy that<br />

enriches traditional on-air radio broadcasts by offering fur<strong>the</strong>r news and analysis in line<br />

with <strong>the</strong> evolution in <strong>the</strong> social prevalence of <strong>the</strong> internet and its emerging status as a<br />

standard source of news information 4 .<br />

The newsrooms in general-interest radio stations in Spain provide hourly news bulletins<br />

and a main news and current affairs program over <strong>the</strong> course of <strong>the</strong> morning schedule.<br />

A morning magazine program is also broadcast, including news and current affairs as<br />

well as entertainment and cultural contents. Given close collaboration between <strong>the</strong><br />

magazine program’s production team and <strong>the</strong> radio station’s newsroom, <strong>the</strong><br />

programming flexibility of <strong>the</strong> morning schedule enables broadcasters to offer updated<br />

news bulletins and current affairs information 5 .<br />

News continuity is an established programming strategy at general-interest radio<br />

stations in Spain; its production is shaped by <strong>the</strong> information techniques and<br />

procedures followed by <strong>the</strong> newsroom editorial team. However, <strong>the</strong> development of<br />

online radio broadcasting in recent years has modified <strong>the</strong> ways in which news content<br />

is produced: <strong>the</strong> newsroom is now responsible for producing and broadcasting such<br />

content in both on-air and online formats.<br />

As online strategies have been folded into everyday newsroom procedures, <strong>the</strong><br />

websites of general-interest radio stations in Spain have re-asserted <strong>the</strong>ir commitment<br />

to news provision and continuity. News and current affairs analysis, a staple content of<br />

traditional on-air broadcasting, is one of <strong>the</strong> primary purposes of <strong>the</strong> communication<br />

strategy designed and implemented on <strong>the</strong> internet (Amoedo, Moreno and Martínez-<br />

Costa, 2010). Thus, <strong>the</strong> ability of general-interest radio as such to fulfil its<br />

communicative function in society is dependent on <strong>the</strong> fur<strong>the</strong>r development of an online<br />

news strategy.<br />

Over time, general-interest radio stations in Spain have made significant changes to<br />

improve <strong>the</strong> provision of news and o<strong>the</strong>r current affairs contents on <strong>the</strong> internet. All <strong>the</strong><br />

3 Moreno, E. (2005). Las ‘radios’ y los modelos de programación radiofónica. Comunicación y Sociedad, XVIII (1), 90-<br />

91.<br />

4 Moreno, E., Martínez-Costa, P. & Amoedo, A. (2009). Radio and <strong>the</strong> Web: Communication Strategies of Spanish<br />

Radio Networks on <strong>the</strong> Web (2006-2008). Observatorio (OBS) Journal, 10, 121-137.<br />

5 Moreno, E., Martínez-Costa, M.P., & Amoedo, A. (2010, October). Morning Magazine Programs on Online Spanish<br />

Talk Radio Stations: Synergy and Complementarity in Contents and Services between Traditional and Online<br />

Programming (2009/2010). Paper presented at <strong>the</strong> 3 rd European Communication Conference (<strong>ECREA</strong> 2010),<br />

Hamburg, Germany.<br />

13

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!