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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
we also claim to describe the influence and relationship between online media and their
previous counterpart.
Hypothesis
If we analyze one topic in different online media –only online and with a print, a radio or
a TV counterpart-, we would be able to describe possible intrinsic characteristics and
innovations in online journalism genres.
According to the influence described in past studies between online media and their
counterparts, we would also be able to establish different grades of dependence and
interrelationship.
Methodological Approach
Hypertext theories and online journalistic genres are closely related through the inner
characteristics of the media –its named potentialities- and its development. Academia
agrees on hipertextuality, multimediality and interactivity (Deuze, 2001) as the main
ones; while it could be added the temporal dimension (synchrony and asynchrony), the
continuous renovation of information (replacement or accumulation), the period of time
for which it is opportune for the news to remain on the Web, or when it is linked to other
subsequent news; memory and personalization (Díaz Noci; Palacios, 2009: 25).
Methodologies applied to analyze hypertext have focused on hypertextual structures
and narratives (reticularity: structure of nodes and links and models: axial and
reticular), a semiotic approach (Eco recalls that a part of semantic analysis deals with
narrative structures, which leads inevitably to rhetoric), the rhetorical dimension
(hyperdocument constructed to rhetoric figures) and cognitive science, the
psychological approach (Díaz Noci; Palacios, 2009: 70-83).
On the other hand, research on genres in online media needs to rigorously consider
methodologies and to propose new procedures for observing the praxis (Kopper et al.,
2000: 501). The study of generic types is part of these current research needs because
of the constant and quick changes in the field so the difficulties concerning knowledge
of research trends and applicable methods of scientific interest. There are qualitative,
quantitative and experimental techniques of proven validity in communication that can
be applied within a renovated perspective to the study of online journalism genres
(Díaz Noci; Palacios, 2009: 27).
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