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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

Video suits informative, interpretative, dialogic and argumentative genres on <strong>the</strong> web<br />

in various ways, both reinforcing and enhancing <strong>the</strong>ir distinctive features and enabling<br />

<strong>the</strong>ir evolution and growth in effectiveness and expressive wealth in a way that text<br />

and still pictures could not provide by <strong>the</strong>mselves.<br />

The aforementioned is part of an ongoing PhD <strong>the</strong>sis research project that explores<br />

<strong>the</strong> editorial impact of <strong>the</strong> development and growth of video production in online news<br />

operations in Spain. Such effort is relevant both to updating <strong>the</strong> news genres<br />

framework for online journalists, and to reinforcing <strong>the</strong> audiovisual mindset in <strong>the</strong><br />

education of aspiring online journalists, fitted to <strong>the</strong> technical possibilities and<br />

expressive features that <strong>the</strong> internet currently provides.<br />

The journalistic message within <strong>the</strong> convergence framework: a case study<br />

analysis of hypertextual news stories in quality online media<br />

Larrondo Ureta, Ainara<br />

Faculty of Social Sciences and Communication, Univesity of <strong>the</strong> Basque Country,<br />

Bilbao, Spain<br />

Media convergence promotes an integration of languages previously dispersed and<br />

<strong>the</strong> creation of innovative products with consequences in <strong>the</strong> traditional form of <strong>the</strong><br />

journalistic message. This scenario requires more thorough studies developing quality<br />

criteria on issues such as <strong>the</strong> structuring of informa¬tion within a news site and <strong>the</strong><br />

combination of data in different media formats. This line of research is thus currently<br />

one of <strong>the</strong> most productive in online journalism, as hypertextuality has turned into a<br />

key element for studying <strong>the</strong> potential of web content and genres, as with multimedia.<br />

Considering it, this paper discusses <strong>the</strong> effect of convergence in online journalistic<br />

language, bearing in mind <strong>the</strong> foremost characteristics of communication in this<br />

changing framework: complexity, depth, non-linearity, divergence, multimediality and<br />

interactivity. This argument supports <strong>the</strong> case study presented in this paper, carried<br />

out in <strong>the</strong> framework of <strong>the</strong> I+D project “Evolution of Spanish online media facing<br />

convergence Message and content analysis” (CSO2009-13713-C05-04), funded by<br />

<strong>the</strong> Spanish Government. This analysis examines structure, style and function of<br />

hypertextual new stories published in worldwide online media which have been<br />

selected by means of quality criteria: Clarin.com (Argentina), Guardian.co.uk (United<br />

Kingdom), Elpaís.com (Spain), Lemonde.fr (France), Nytimes.com (United States),<br />

Oglobo.globo.com (Brazil) and Repubblica.it (Italy). The research methodology is<br />

based on a qualitative message analysis procedure focused on hypertext rhetoric:<br />

types of links and non-linear reporting patterns, particularly those related to<br />

coherence strategy of hypertextual narrative. The data codification has been carried<br />

out using a database with a combination of fields, following <strong>the</strong> indicators proposed.<br />

The study results make it possible to contrast data and establish significant<br />

conclusions that show an enrichment of news message on <strong>the</strong> Web.<br />

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