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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

broadcast)’. So: ‘Journalism as it is, is coming to an end’ (p. 141). Bromly (1997) fears<br />

´<strong>the</strong> dismantling of demarcations between journalists and technicians, writers and<br />

camera operators, news ga<strong>the</strong>rers and news processors, and between print, radio<br />

and television journalism´. This will inevitably undermine basic journalistic skills and<br />

standards and fosters so-called “multi-skilling” in newsrooms, which Bromly sees as<br />

<strong>the</strong> result of economic pressure that cuts back on resources while increasing<br />

workloads.<br />

Allan (2004) adds to that <strong>the</strong> fear of a standardization of news production, as a result<br />

of a concentration of ownership. Journalistic judgment as such no longer determines<br />

what is valued (as) news, ‘what counts as ‘news’ will be severely constrained within<br />

<strong>the</strong> limits of corporate culture’ (p. 191).<br />

Research questions<br />

The main and most important research question of this study are:<br />

What does convergence mean for <strong>the</strong> organisation and for <strong>the</strong> editorial process at<br />

regional newspapers in <strong>the</strong> Ne<strong>the</strong>rlands<br />

To answer this question, we need to determine <strong>the</strong> levels of convergence at regional<br />

newspapers in <strong>the</strong> Ne<strong>the</strong>rlands and <strong>the</strong> key factors and actors influencing <strong>the</strong><br />

convergence process.<br />

Method<br />

In 2009 and 2010, surveys were conducted at nine regional newspapers in <strong>the</strong><br />

Ne<strong>the</strong>rlands. For that purpose, eighteen newsroom journalists and managers<br />

(publisher, editor-in-chief or managing editor) were interviewed about <strong>the</strong>ir<br />

multiplatform publishing, but also <strong>the</strong>ir cross-media ambitions, cross-media training,<br />

newsroom staffing, and workflow.<br />

Specifically, our respondents where interviewed on <strong>the</strong> following topics:<br />

• Convergence strategy<br />

• Management strategy<br />

• Experience with cross-media publication in <strong>the</strong> last five years<br />

• Editorial and organisational consequences of <strong>the</strong> convergence to <strong>the</strong><br />

newsroom model<br />

• Financial performance, online and offline<br />

• Staff training.<br />

The surveyed regional newspapers were: Eindhovens Dagblad, Dagblad van het<br />

Noorden, Leidsch Dagblad, Brabants Dagblad, BN/De Stem, Noordhollands Dagblad,<br />

384

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