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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

newspapers with <strong>the</strong> leading circulations in each country and <strong>the</strong>ir websites). These<br />

countries of sou<strong>the</strong>rn Europe constitute small media markets with delayed internet<br />

adoption by (traditional) media organizations and subsequent late development of<br />

online journalism.<br />

Research will focus on diversity of journalistic content, forms, tools and modes of<br />

presentation (or lack of it). In this context, issues of reproduction/originality of content,<br />

storytelling forms, genres, sources and authorship, as well as of employment of<br />

internet tools for immediate, personalized and customized information, will be<br />

addressed and examined.<br />

The development of local online journalism in South-Western France: <strong>the</strong> case<br />

of La Dépêche du Midi<br />

Smyrnaios, Nikos; Bousquet, Franck<br />

University of Toulouse, Toulouse, France<br />

Since <strong>the</strong> advent and consolidation of <strong>the</strong> web as a news medium, expectations about<br />

its positive role in journalism diversity were high - especially when it comes to local<br />

public space. News websites are generally thought as benefiting from low distribution<br />

costs online in order to challenge well established players such as local newspapers,<br />

TV and radio stations. This is particularly true in <strong>the</strong> case of France where <strong>the</strong> media<br />

market is highly concentrated. At <strong>the</strong> same time, local news sites are expected to<br />

innovate in <strong>the</strong> field of proximity services, citizen participation and journalistic formats.<br />

Our study aims at verifying <strong>the</strong>se hypo<strong>the</strong>ses in <strong>the</strong> particular case of <strong>the</strong> Midi-<br />

Pyrénées Region of South-Western France (with a population of approximatively<br />

2,5M, out of which about 1M lives around <strong>the</strong> city of Toulouse). The Midi-Pyrénées<br />

Region is second in France regarding <strong>the</strong> number of corporate emplyees, intellectual<br />

professions and students, thus <strong>the</strong>oretically a very appropriate field for <strong>the</strong><br />

development of local online journalism. Our study examines a diversified sample of<br />

five local online news players (<strong>the</strong> dominant regional newspaper La Depêche, a local<br />

venture of nationwide newspaper Libération, two city guides, Toulouseweb et<br />

Toulouseblog, and a local online TV pure-player, AriegeNews).<br />

In each case we conducted interviews with chief editors and journalists as well as<br />

ethnographic observations in online newsrooms. The results of our study show that<br />

eventhough <strong>the</strong> local news sector is developing rapidly on <strong>the</strong> web, it is still in<br />

difficulty in becoming profitable. At <strong>the</strong> same time, editorial and journalistic innovation<br />

seems to be more likely to emerge inside pure-players and marginal structures ra<strong>the</strong>r<br />

than inside dominant media.<br />

432

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