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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
other account, but rather its popularity and the consideration of the TFF Ratio will
enable certain predispositions of journalists and media in Twitter to be assumed.
For the purpose of this working paper, after the Klout analysis, a sample was taken of
the 150 accounts of the most influential professionals and the 50 media that, likewise,
reached a high rate.
It thus became possible to begin to obtain interesting results with all and each one of
them, such as where – TV, radio, press or Internet – the journalists work or to which
media he/she belongs, the informative area – anchor, sports, culture and show
business, science and technology, tabloids or pure journalism – where the journalists
themselves work, what types of “Klout personalities” predominate, what is the average
TFF Ratio and what conclusions can be drawn.
Moreover, of the configurations of the accounts of the 150 journalists and the 50 media,
it was observed from the type of information – personal, professional and institutional –
that even the nature of the image with which that account is kept is published as a Bio.
Having said that, for this working paper, a more in-depth study was conducted into an
analysis of the use of Twitter by the 10 most influential journalists according to the
Klout index and a description is provided of the accounts of the 10 most influential
domestic media.
Of the 10 personal accounts, each tweet published during the March 1 to 31 period of
2011 was analyzed in order to determine their origin – original, dialogue or retweet
(RT) – and their intentions – informative, public use, reporting, own or third party
promotions, opinions or daily comments.
So, 8.328 tweets were analyzed and which preliminarily enabled it to be discovered
whether the journalists use Twitter in connection with their job of informing or as a
platform for furthering their own products and giving an opinion that, generally
speaking, they do not issue in their respective media.
Results
After applying the Klout Score of the overall influence of the accounts of Chilean
journalists in Twitter, the sample of the 150 who obtained the highest score was
extracted and which oscillated between 81 points (@tvn_mauricio) and the 50 points
(@jorgemolinas).
One first glance at the information from these accounts leads us to find out in what
sector the most influential Chilean journalists work in Twitter. As can be observed in
Figure 1, 42% of the journalists work in TV and 31% do so in radio, whilst 14% work for
the press and 14% in the Web.
It is fair to point out that a high percentage of the journalists selected work in more than
place at a time, particularly in radio and TV and where they obtain the highest Klout
Score influence. In fact, the journalists at the top of the list work in one and/or the other,
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