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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

In April 2009, almost simultaneously with <strong>the</strong> first reports on <strong>the</strong> situation in Mexico, <strong>the</strong><br />

newspaper published texts and humorous cartoons that attacked <strong>the</strong> journalistic<br />

propensity for disaster. A good example is presented in Figure 1.<br />

Figure 1.<br />

Photomontage. April 2009. Unknown author.<br />

Pig 1: I quote George Orwell: “The journalist serves <strong>the</strong> interests of no creature except<br />

himself.”<br />

Pig 2: “If <strong>the</strong>re is a guilty part, it should be <strong>the</strong> ducks!”<br />

In this photomontage published in April 2009, journalists are attacked by humorists on<br />

<strong>the</strong> account of <strong>the</strong>ir limited ability to challenge official positions. The dialogue<br />

represents one of <strong>the</strong> pigs in a higher level of consciousness discussing <strong>the</strong> fragility of<br />

<strong>the</strong> journalistic process, while <strong>the</strong> o<strong>the</strong>r, naiver, sees nothing more than <strong>the</strong> intervention<br />

of <strong>the</strong> ducks. The author hence produces comedy by exaggerating <strong>the</strong> Orwellian<br />

critique of journalists and by <strong>the</strong> incongruence of <strong>the</strong> new and unexpected culprit.<br />

It is quite evident in this example <strong>the</strong> meta-referential power of humour, which is<br />

allowed to express doubt over <strong>the</strong> merits of its own outlet. One can find examples of<br />

this meta-function in editorial columns and interviews with subjects who cast doubt on<br />

<strong>the</strong> media’s role. But <strong>the</strong> humour is much more comfortable – and it is given more<br />

latitude by <strong>the</strong> publication – in <strong>the</strong> critique of <strong>the</strong> newspaper itself.<br />

Figure 2 is also representative of this.<br />

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