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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

Paper panel 17 – New interpretations of classical concepts of journalism<br />

Tuesday, July 5th 10.30 - 12.00 (Room 1)<br />

Investigating at <strong>the</strong> grassroots: An analysis of <strong>the</strong> Slumlords investigation<br />

storytelling strategies<br />

Lunga, Carolyne<br />

Rhodes University, Grahamstown, South Africa<br />

The Daily Dispatch, a small daily commercial newspaper serving <strong>the</strong> eastern half of<br />

<strong>the</strong> Eastern Cape Province in South Africa, has shown a strong historical commitment<br />

to investigative and grassroots driven journalism. The Slumlords investigation won <strong>the</strong><br />

CNN Africa Award for digital journalism in 2009. Through <strong>the</strong> Slumlords investigation<br />

which this paper is based, an investigation that shows housing problems in South<br />

Africa and <strong>the</strong> mushrooming of slums, I argue that <strong>the</strong> Daily Dispatch has been able<br />

to create a platform for a broader public discussion about issues in <strong>the</strong> public domain<br />

and to bring readers into that discussion particularly sub-altern civil society. Through<br />

qualitative content analysis and in depth interviews, I establish that <strong>the</strong> newspaper’s<br />

employment of grassroots driven journalism shown when <strong>the</strong> paper goes to research<br />

at <strong>the</strong> level of ordinary people resulted in <strong>the</strong> production of a diverse investigation.<br />

This diversity is seen in <strong>the</strong> online platform where <strong>the</strong> story is told in <strong>the</strong> voices of <strong>the</strong><br />

marginalised groups and employs creative internet tools that enriches <strong>the</strong><br />

investigation. The map of Sou<strong>the</strong>rnwood in which <strong>the</strong> investigation is based is<br />

included. One can explore <strong>the</strong> slum houses and look at <strong>the</strong> living conditions that slum<br />

dwellers are subjected to including overcrowding and o<strong>the</strong>r elements of ‘moral decay’.<br />

One can listen to <strong>the</strong> interview clips of <strong>the</strong> people who live in <strong>the</strong> slums. One can also<br />

click on positive and negative to zoom in and out of <strong>the</strong> area. There is a ‘tip us off if<br />

<strong>the</strong>re are slums in your area’ section which allows readers to share <strong>the</strong>ir own<br />

experiences and help inform <strong>the</strong> paper’s news agenda by stating areas where <strong>the</strong>re<br />

are o<strong>the</strong>r slums. I also argue that a comparison of <strong>the</strong> offline and online investigation<br />

of Slumlords shows that it is through <strong>the</strong>se capacities of online media that <strong>the</strong> moral<br />

argument has value added to it.<br />

Personal communication freedom as a research project<br />

Korkonosenko, Sergey G.<br />

Faculty of Journalism, St. Petersburg State University, St. Petersburg, Russia<br />

The report is based on <strong>the</strong> project completed at present time, which full name looks<br />

so: “The personal freedom in a mass communication”. This chain of words includes<br />

some concepts, each of which separately is a <strong>the</strong>me forever, though <strong>the</strong>y were<br />

extremely sharpened in a changing media landscape. But special subject of analysis<br />

is concluded in a combination of concepts because a personal communication<br />

freedom (our short terminological version), literally, does not belong to a traditional<br />

set of research <strong>the</strong>mes.<br />

Some general hypo<strong>the</strong>ses were proposed and proved in <strong>the</strong> project. Firstly, personal<br />

freedom and media exist in inseparable phenomenological unity. This unity has <strong>the</strong><br />

same significance both for person and for communication processes as <strong>the</strong>ir integral<br />

property. Thus, <strong>the</strong>re are bases to study an indivisibility of freedom, personality and<br />

438

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