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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

look at international sources shows very high asymmetries. Europe and <strong>the</strong> USA are<br />

privileged while <strong>the</strong> rest of <strong>the</strong> world is silenced.<br />

Health related articles tend to highlight sources related to <strong>the</strong> field. However, not all<br />

health sources are treated equally. Official sources, meaning those who hold political<br />

positions or head public organizations, are always very important. Ano<strong>the</strong>r group that<br />

earns <strong>the</strong> attention of journalists is specialized sources. Notwithstanding, <strong>the</strong>re is a<br />

difference to be considered: a source linked to an institution is more valuable than<br />

one who is not. Within specialized and institutional sources <strong>the</strong>re are dissimilarities.<br />

Reporters seem to prefer doctors to o<strong>the</strong>r health care professionals. This is a result of<br />

a highly elaborate communication strategy, devised by public relations specialists<br />

who prepare sources to face <strong>the</strong> public but are absent from <strong>the</strong> news articles. They<br />

are information sources but journalists rarely quote <strong>the</strong>m in <strong>the</strong>ir reports.<br />

Science journalism in <strong>the</strong> bloggosphere:<br />

Narrowing or diversifying voices?<br />

Hornmoen, Harald<br />

Oslo University College, Oslo, Norway<br />

Science journalism faces major challenges in new media. Commentators have<br />

pointed out how digital technologies limit <strong>the</strong> possibilities of practicing critical science<br />

journalism. In a period of economic recession, traditional media are shedding full-time<br />

science journalists. At <strong>the</strong> same time, researcher-run blogs are growing. Researchers<br />

and research institutions are presumed to gain increasing influence over what <strong>the</strong><br />

public read about science.<br />

O<strong>the</strong>r scholars point out how digital media invite lay voices to comment upon issues<br />

in a different manner than in traditional media, thus making diversified discussions of<br />

research possible.<br />

But do science journalist’s blogs reflect an independent and critical journalism about<br />

science? One mark of such independence is <strong>the</strong> ability to select voices. The presence<br />

of multiple voices in news stories about emergent science indicates a journalistic<br />

control how <strong>the</strong> science is to be understood in public.<br />

My paper asks: What characterizes journalism in blogs about scientific research? My<br />

case is <strong>the</strong> Norwegian web site forskning.no. Their editorial staff publishes in<br />

accordance with <strong>the</strong> Norwegian declaration of rights and duties of <strong>the</strong> editor, and is<br />

thus obligated to promote an impartial and free exchange of information and opinion.<br />

At <strong>the</strong> same time, forskning.no is owned by 65 research institutions. Both researchers<br />

and journalists publish on <strong>the</strong> site.<br />

I analyze a selection of blogs produced by <strong>the</strong> web site’s journalists by applying<br />

categories from Critical Discourse Analysis. I examine to what extent and how<br />

different voices and participants are represented in <strong>the</strong> blogs and <strong>the</strong> power<br />

421

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