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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 Strauss, A. & Corbin, J. 1998. Basics of qualitative research. Techniques and procedures for developing Grounded Theory. London: Sage. Tonkery, D. 2010. The iPad and its Possible Impact on Publishers and Libraries. Searcher, Volume 18, Issue 8, pp. 39-42. 136
Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 Mass Media and Multimedia Convergence: A Research Proposal for Evaluation of Online Newspapers Manuel de la Fuente*, Germán Llorca*, Lluís Codina**, Javier Díaz Noci** * University of València, Spain ** Pompeu Fabra University, Spain Abstract This paper analyses the content of Spanish online media through a specific database. The study is a result of the project “Evolución de los cibermedios españoles en el marco de la convergencia. Análisis del mensaje” [“Evolution of Spanish online media facing convergence Message and content analysis”] (CSO2009-13713-C05-04), financed by the Spanish Ministry of Science and Innovation. We focus on the process of data collection, which includes the selection of the media corpus, the evaluation of websites, the application of methodology, the creation of databases and the contrast of results according to homogenous patterns. This process intends to propose a new model for content analysis originating in the multidisciplinary fields of the members of the research group (Linguistics, Semiotics, Documentation and Media Studies). Prior to the content analysis, a data gathering protocol was applied during the second semester of 2010 covering four weeks and twenty-five of the most relevant online media. Fifteen of these media were Spanish, while the rest were chosen amongst the most representative international online newspapers (notably France, Italy, England, Argentina, Brazil and the United States) so as to carry out a comparative analysis of their contents. The results will be contrasted with a second data collection to be undertaken in October 2011. The corpus of research – which includes the three most relevant news in each newspaper and its homepage – will help design an accurate mapping of online media writing strategies. Keywords: Evaluation. Online news Introduction Since the aim of this project (coordinated with another four sub-groups dealing with different aspects of Spanish online journalism and convergence) is to analyze the Spanish online media, we will concentrate on several of them, chosen from the case database developed by the SEJ2006-14828-C06 research project, in which I coordinated a sub-group from the University of the Basque Country, and applying a convergence formula developed based on point assignment and developed by Xosé López, Xosé Pereira, Teresa de la Hera and Idoia Portilla (vide A methodological tool: An index to calculate the level of convergente of a medium, http://prezi.com/48942/view/#64), as represented in this table. 137
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