Download the eBook (8.25 MB) - ECREA Thematic Sections

More documents

Recommendations

Info

Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 With the data we now have in the analysis concerning journalists, the conclusion can be drawn that – with only one circumstantial exception – the most influential journalists do not work in any of the media – not only in their place of work – who got higher marks in the Klout Score. This is worth noting inasmuch that the journalist’s relationship is considered to be professional, a face and/or a voice. Figure 10. 10 most influential Chilean media in Twitter (Klout Score - 31/03/11) Media KLOUT Score TFF Ratio Media KLOUT Score TFF Ratio Radio Biobio @biobio 82 15,8 El Mostrador @elmostrador 75 15.342,3 Cooperativa @cooperativa 79 369,1 Terra @terrachile 75 830,2 EMOL (El Mercurio On Line) 77 1,5 La Tercera.com @laterceracom 74 1,1 @emol Publimetro @PublimetroCh ile 77 0,3 The Clinic @thecliniccl 74 0 CNN Chile @cnnchile 77 2.933,8 La Tercera @latercera 71 N/A Of the 10 media with the highest Klout Score, our attention is immediately drawn to the presence of two accounts associated with the newspaper La Tercera and the behavior of each one of these accounts: whilst one (@latercera) uploads an automated delivery of news every hour, the other (@latercera.com) is an account that, besides providing 224
Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 the printed version of the information, provides other informative aspects and it relates to whoever follows its tweets. It is therefore not surprising that the former has no following but 55,000 followers and it has issued 125,000 tweets, whilst the latter is less followed (a little over 35,000 followings) but it follows more than 33,000 and it has tweeted almost 20,000 times. This latter is a less popular account, considerably more moderate in its tweets and with a greater contact with its followers – messages and RT – which probably makes it more influential according to the Klout Score. It is worth mentioning that the 72 media analyzed have a logo or an image that is characteristic of the institute, whilst 71% of them exclusively mention the name and nature of the medium in their Bios, whilst 26% simply do not have any biographic data at all. Discussion and preliminary conclusions Conscious that the analysis – even with the date provided in this working paper – might be considerably harsher, we believe that at least what has been mentioned is sufficient for beginning a debate along two parallel lines. On the one hand, there appears to be a weak relationship in Twitter between journalist and the specific medium where he/she works. Although it is true that some professionals use the social network for promoting the products in their organizations, there is no correlation between the influence wielded by the journalists and that of the media they work for. There does appear to exist, however, a much stronger relationship between the influence of the journalists and the role – news programs – they play in their media and which, as a matter of fact, is usually TV and/or radio. The journalist’s exposure would appear to have more weight whilst working for a mass medium than his/her participation in a given medium. Secondly, Twitter is used by Chilean professionals in a limited way for reporting and information. The most important use is in its origin and intention for conversations with their followers, that are mostly colloquial. This then means – and here is where we reach the final aim of the overall research to which this working paper belongs – conducting an overall exploration into the use of the social networks within journalistic work. There does not appear, for the time being, to be a reflection by the institutions and the professionals who belong to them – in Chile anyway – in relation to the correct use of the social networks either as a source of information, a channel for own or institutional means or a personal journalist-follower relationship. There are valuable initiatives in this sense then, such as the Forum of Digital Journalism that has been held annually since 2009 in Rosario (Argentina) and the 225
Page 1 and 2:
diversityof journalisms (cicom+ecre
Page 3 and 4:
Servicio de Publicaciones de la Uni
Page 5 and 6:
Getting Personal: Personification v
Page 7 and 8:
Tradition and Innovation in Online
Page 9 and 10:
Diversity of Journalisms. Proceedin
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56:
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174: Diversity of Journalisms. Proceedin
Page 223: Diversity of Journalisms. Proceedin
Page 275 and 276:
Page 277 and 278:
Page 279 and 280:
Page 281 and 282:
Page 283 and 284:
Page 285 and 286:
Page 287 and 288:
Page 289 and 290:
Page 291 and 292:
Page 293 and 294:
Page 295 and 296:
Page 297 and 298:
Page 299 and 300:
Page 301 and 302:
Page 303 and 304:
Page 305 and 306:
Page 307 and 308:
Page 309 and 310:
Page 311 and 312:
Page 313 and 314:
Page 315 and 316:
Page 317 and 318:
Page 319 and 320:
Page 321 and 322:
Page 323 and 324:
Page 325 and 326:
Page 327 and 328:
Page 329 and 330:
Page 331 and 332:
Page 333 and 334:
Page 335 and 336:
Page 337 and 338:
Page 339 and 340:
Page 341 and 342:
Page 343 and 344:
Page 345 and 346:
Page 347 and 348:
Page 349 and 350:
Page 351 and 352:
Page 353 and 354:
Page 355 and 356:
Page 357 and 358:
Page 359 and 360:
Page 361 and 362:
Page 363 and 364:
Page 365 and 366:
Page 367 and 368:
Page 369 and 370:
Page 371 and 372:
Page 373 and 374:
Page 375 and 376:
Page 377 and 378:
Page 379 and 380:
Page 381 and 382:
Page 383 and 384:
Page 385 and 386:
Page 387 and 388:
Page 389 and 390:
Page 391 and 392:
Page 393 and 394:
Page 395 and 396:
Page 397 and 398:
Page 399 and 400:
Page 401 and 402:
Page 403 and 404:
Page 405 and 406:
Page 407 and 408:
Page 409 and 410:
Page 411 and 412:
Page 413 and 414:
Page 415 and 416:
Page 417 and 418:
Page 419 and 420:
Page 421 and 422:
Page 423 and 424:
Page 425 and 426:
Page 427 and 428:
Page 429 and 430:
Page 431 and 432:
Page 433 and 434:
Page 435 and 436:
Page 437 and 438:
Page 439 and 440:
Page 441 and 442:
Page 443 and 444:
Page 445 and 446:
Page 447 and 448:
Page 449 and 450:
Page 451 and 452:
Page 453 and 454:
Page 455 and 456:
Page 457 and 458:
Page 459 and 460:
Page 461 and 462:
show all

Download the eBook (8.25 MB) - ECREA Thematic Sections

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?