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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 *** As for genres, we propose one summarized by Prof. Javier Díaz Noci and Prof. Ramón Salaverría (Palacios; Díaz Noci, 2008: 179 apud Díaz Noci; Salaverría Aliaga, 2003). Genres Informative Interpretative Dialogic Opinion Characteristics News Report / Chronicle Interview / Forum / Debate Traditional: Editorial, Comment, Review, Letter to the Editor, Article, Column, Vignette Network discussions: Forums, Debates Digital infographics Individual and collective infographics Table proposed wants to be a basic skeleton on which researcher would be able to base a simple and appropriate structure for content analysis. Therefore, categories are open to be completed with new ideas or features considered relevant. We are working on new methodologies, journalistic routines and communication paradigms so it makes no sense to hold on, now, at a close method. Our main aim was to build a testing guide which would dismember and describe principal characteristics of academic disciplines related. To end with, we would be able to consider its adaptation to such principles. While we were completing the first tests, we realized about the convenience of adding a brief description of the elements in some of the categories. For example, we might include an explanation of the body text composition when consisted of different elements so we would be able to explain its hierarchy. Main Results To carry on with our test study, we have selected five Spanish and three American media according to Alexa’s ranking of more visited news sites in Spain and worldwide. Then, chosen ones were Elmundo.es (11 th ), Elpais.com (12 th ), Rtve.es (41 st ), Europapress.es (79 th ), Cadenaser.com (242 nd ), Lainformacion.com (209 th ) instead of Libertaddigital.com (104 th ), Bbc.co.uk (2 nd ), Cnn.com (3 rd ) and Nytimes.com (4 th ). We analyzed a news every day in all media from 25 th April until 2 nd May of 2011. Along this week of analysis we would have been able to test the tab and realized about its grade of suitability. 342
Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011 We have applied the tab to the following main news: The reveal of Guantanamo files (25 th April), Fatah and Hamas agreement (27 th April), Attack in Morocco (28 th April), Bin Laden’s death (2 nd May) and so on. Here we present results obtained according to elements of analysis and classification criteria collected in the publication Online Journalism: Research methodology in comparative perspective (Díaz Noci, J.; Palacios, M. (Coords.), 2009: 30-38). Rhetorical criteria Criteria of rethorical classification Topoi Narrative genres Interpretative genres Dialogic genres Argumentative genres Parts of discourse Inventio: Multilineality and polyacroasis Dispositio: Hypertextual structures Actio: Interactivity Elocutio: Multimedia re -sources Díaz Noci, J.; Palacios, M. (2009: 30). Memoria: Memory All news analyzed started from a narrative and informative genre and stayed there all along the day; just the one about Bin Laden’s death end in an interpretative one reaching the chronicle and, in some cases, the report (in special processing). Those changes would be appreciated through language and content developed, mainly textual in all cases. Pictures, graphics and videos used to be secondary elements with a complement function except when some of them, the case of Rtve.es and Cnn.com, employed a video that consist on news from a newscast of its TV channel. That is the main difference observed between online media coming whether from a newspaper, a TV, a radio or an agency. Hypertextuality Regarding hypertext structure, we have observed a variety that ranges from simple axial ones -with just a couple of links to news related- to more complex ones combining parallel structures on the basis of an arboreal axis. Relationship established between hypertextual structure and genres conclude that the general 343
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