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Download the eBook (8.25 MB) - ECREA Thematic Sections

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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

relationships set up between <strong>the</strong>m. The journalist’s blogs are compared to a selection<br />

of blogs at forskning.no written by scientists. In order to provide a good basis for<br />

comparison, <strong>the</strong> sample will consist of blogs addressing <strong>the</strong> same issue, namely<br />

environmental change and environmental research.<br />

Paper panel 12 – The changing business of journalism<br />

Monday, July 4th 16.00 - 17.30 (Room 4)<br />

News behind <strong>the</strong> paywall: <strong>the</strong> editorial strategy of WSJ.com<br />

Vara Miguel, Alfonso<br />

Media Management Department. School of Journalism. University of Navarra (Spain),<br />

Pamplona, Spain<br />

The debate around <strong>the</strong> new business models at media industry has been focused on<br />

<strong>the</strong> dichotomy between paid model and advertising model. The defendants of <strong>the</strong> first<br />

one usually mention <strong>the</strong> online edition of The Wall Street Journal as a successful<br />

reference, although data shows it is an hybrid model.<br />

This research set a description of <strong>the</strong> editorial contents included in <strong>the</strong> digital edition<br />

of WSJ, based on a content analysis of all <strong>the</strong> news published in its homepage for a<br />

month. The research put particular focus on <strong>the</strong> paid news, analysing and setting a<br />

typology of <strong>the</strong> topics and issues tend to be charged by <strong>the</strong> financial newspaper.<br />

Spanish media in <strong>the</strong> App Store. New ways in <strong>the</strong> iPhone’s Kingdom<br />

Toural Bran, Carlos; de la Hera Conde-Pumpido, Teresa<br />

University of Santiago de Compostela, Santiago de Compostela, Spain<br />

The landscape of media has seen how<strong>the</strong> boom in mobile devices has caused a<br />

change in consumption patterns of <strong>the</strong> audience. The technological evolution of <strong>the</strong>se<br />

devices, <strong>the</strong>ir low costs, mixed with <strong>the</strong> falling cost of mobile Internet connections,<br />

have allowed an exponential increase of users who use <strong>the</strong>ir mobile devices to<br />

access <strong>the</strong> Internet at any time with multiple objectives.<br />

Social networks and <strong>the</strong> frantic refresh that <strong>the</strong> users maintain, <strong>the</strong> penetration of this<br />

kind of devices -such as smartphones- on <strong>the</strong> market and <strong>the</strong> interest that eolocation<br />

systems provoke in <strong>the</strong> society, are largely to blame for <strong>the</strong> increased mobility<br />

connections. With <strong>the</strong> emergence and expansion of this new consumer model, <strong>the</strong><br />

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