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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
Like Radio Nacional, Onda Cero also shows greater correspondence between the top
three news stories in terms of on-air and online broadcasts, at least for the samples
taken on 24 April 2009. In addition to the headline news story 11 , there was a direct link to
the other two main news stories. In contrast, only the first news stories in the 12:00
bulletin and on the main news program on 26 March 2010 were matched by those on
the webpage.
Finally, the informational synergy between Punto Radio’s on-air and online formats first
emerged in the 2009–2010 season, when the radio station linked up with the news
published on abc.es, a newspaper that also belongs to the Vocento media group. The
samples taken on 24 April 2009 differ from those taken 26 March 2010 insofar as
listeners were offered the same headline story both on-air and online, and there was a
greater overlap in terms of information regarding to unemployment figures and related
commentary.
The narrative development of news stories
From a narrative perspective, online information is presented in expressive texts – in
particular, the news story. By contrast, on-air broadcasting enables the presentation of
descriptive, narrative and argumentative texts, such as reports, commentaries and, in
some cases, interviews. Thus, on-air broadcasting encompasses a wider variety of
radio genres, whereas the online format is limited to the genre of news story, which is
conditioned by the features of written journalism texts.
The use of audio is much more prevalent in on-air broadcasting; the use of sound-files
on radio station webpages is much more selective, and they are generally updated
much less frequently. The 2009–2010 season saw a slight rise in the use of
photographs and videos on radio station websites, but such resources remain relatively
untapped because radio stations have not yet established production procedures
involving such elements.
Each radio station has adapted the developments outlined above in different ways.
All the samples from Cadena SER exhibit the use of a wide variety of information
genres as well as the inclusion of sound resources. The news story and the news
report are the most common genres in the 12:00 bulletin. The 13:00 and 14:00 bulletins
were introduced with a commentary because the newsreader at those times is the
producer of the main midday news program. An increase in the use of audio-files was
observed in the 2009–2010 season. Over the course of the morning, live news reports
are added to sound-bites and other recordings. At 12:00 and 13:00, sound is included
on the basis of topicality and the pacing of newsroom production; whereas, given the
nature of the news program, the sound-files are re-broadcast at 14:00 in a
contextualized compilation of the main news stories of the day.
11 The official figures for unemployment and their assessment.
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