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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

substantive commentary for a general readership. By screening submissions, we have<br />

created a space where readers can exchange intelligent and informed commentary that<br />

enhances <strong>the</strong> quality of our news and information”,<br />

This is an attempt to achieve, through <strong>the</strong> norms, a balance between freedom of<br />

expression and respect for <strong>the</strong> o<strong>the</strong>r. The online newspapers analysed only protect<br />

freedom of expression which is respectful of <strong>the</strong> o<strong>the</strong>r and of democratic principles. As<br />

Lemonde.fr declares, “we can criticise arguments, not individuals”.<br />

The responsibility of <strong>the</strong> user begins with <strong>the</strong> obligation to register. Lemonde.fr is <strong>the</strong><br />

strictest, given that it only allows subscribers to comment. The French newspaper<br />

demands to know <strong>the</strong> Christian name, surname, gender, email address, country, post<br />

code and date of birth. These are details that are usually requested by all, although<br />

some, like Larepubblica.it, also ask for fixed telephone and mobile phone numbers.<br />

The medium that asks for <strong>the</strong> least details is Elpais.com; name and email address.<br />

Once registered, <strong>the</strong> newspapers permit <strong>the</strong> use of an alias. None<strong>the</strong>less, <strong>the</strong> opinion<br />

of Nytimes.com is interesting: “We have found that people who use <strong>the</strong>ir names carry<br />

on more engaging, respectful conversations”. Anonymity dilutes responsibility.<br />

A new moral subject<br />

Until now, <strong>the</strong> Ethics of Communication protected <strong>the</strong> receiver because <strong>the</strong> latter was<br />

in an asymmetrical relationship with <strong>the</strong> institutional emitters had to be protected from<br />

determinate content. Ethics must now protect <strong>the</strong> users of <strong>the</strong> content of o<strong>the</strong>r users. A<br />

new moral subject has been born. While <strong>the</strong> former receiver had rights above all else,<br />

<strong>the</strong> new prosumer has duties above all else. This is <strong>the</strong> meaning of <strong>the</strong> norms of <strong>the</strong><br />

online newspapers. And <strong>the</strong> first duty consists in being responsible for <strong>the</strong> content s/he<br />

generates. The responsibility of <strong>the</strong> medium is that of ensuring that <strong>the</strong> user assumes<br />

his/her responsibility because, if s/he does not do so, s/he will be expelled from <strong>the</strong><br />

dialogue. This is <strong>the</strong> important function of <strong>the</strong> moderation teams, responsible for<br />

ensuring that <strong>the</strong> user’s content fits <strong>the</strong> norms.<br />

The moderation teams are <strong>the</strong> expression of <strong>the</strong> commitment that participation should<br />

not only have an entrepreneurial aim directed at increasing profits due to an increase of<br />

users, but that it should also have <strong>the</strong> effect of an intelligent exchange of arguments<br />

that improves <strong>the</strong> formation of Public Opinion. To that end, <strong>the</strong> quantity and quality of<br />

<strong>the</strong>se teams are a symptom of <strong>the</strong> responsibility of <strong>the</strong> medium.<br />

Moderation teams. All <strong>the</strong> newspapers analysed had moderation teams. However, not<br />

all of <strong>the</strong>m make clear whe<strong>the</strong>r this moderation is previous or takes place once <strong>the</strong><br />

comment is published. Only Lemonde.fr states that it previously moderates <strong>the</strong> “Near<br />

and Middle East” section. The French online newspaper sometimes decides to block a<br />

debate when it is detected that a discussion “between two participants has become<br />

bitter or is drifting towards awkward issues”. For its part, Nytimes.com hints at prior<br />

moderation when it states that it “generally cannot alter a comment once its is posted”.<br />

On o<strong>the</strong>r occasions, <strong>the</strong> decision to consider a conversation concluded, or not to open<br />

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