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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
creating hierarchical and associative organizations that enable a logical and conceptual
structure of the content. The second parameter inquires into the mode of organization
of those nodes and links (structure) or, which comes down to the same thing, about the
formal use that the media make of the hypertext for the construction of their messages.
1. General data: this section contains identificatory data of the sample, such as
the name of the medium under study, the headline of the item analyzed, its
URL, the date of publication, the name of the evaluator and the date of
evaluation.
2. Links
a) How many links does the information contain?
b) What type of links are they? Criteria and subcriteria
b.1) Route: sequential and non-sequential links. “Sequential links” maintain the
cohesion and encourage a lineal exploration of the content of the hyperstructure. “Nonsequential
links” provide access to nodes without the need for exploration of the
preceding ones (CODINA, 2003: 150).
b.2) Logical principle: structural links and semiotic links. “Structural links” that follow a
systematic logic of creation of cohesion seek to materialize the structure of the
hyperdocument as the author conceives it and thus generate an “author’s route”. The
links that follow a semantic logic seek to create sense or meaning through the
establishment of relations based on discretional criteria of similarity or relationship
(CODINA, 2003: 150).
b.3) Mode of exploration: embedded links and superposed links. “Embedded links” are
situated in the text and generate navigation based on decision making while reading is
taking place. “Superposed links” are localized outside the text, in the form of
summaries, lists, drop-down menus, etc. (CODINA, 2003: 151; PAUL Y FIEBICH,
2005).
b.4) Destination: internal links, external links and intrinsic links. “External links” connect
with a web page that is external to the medium and with a URL different from the
latter’s. “Internal links” give access to a web page with the medium’s URL, but different
from the hypertext analyzed. “Intrinsic links” provide access to nodes of the same
hypertext (PAUL Y FIEBICH, 2005; SALAVERRÍA, 2005; MARCOS, 2004). Destination
is the criterion employed by authors like Paul and Fiebich (2005), Salaverría (2005:
128-129) and Marcos (2004), amongst others.
b.5) Degree: 1:1; 1:N; N:1. “1:1 links” enable access from one node to another and
represent the typical connections of the Web. “1:N links” give access from one node to
two or more related nodes. “N:1 links” provide access from two or more nodes to
another (CODINA, 2003: 151).
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