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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

All <strong>the</strong> legal notices attribute liability for what is emitted by <strong>the</strong> users to <strong>the</strong> latter. That<br />

is, <strong>the</strong>y include clauses of exemption from liability, like this one from El País.com: “In<br />

no case whatsoever, shall EDICIONES EL PAIS be liable for <strong>the</strong> opinions expressed<br />

by <strong>the</strong> users through <strong>the</strong> forums, chats or o<strong>the</strong>r participatory tools.” This is a case of<br />

complete exemption from liability. While <strong>the</strong> media establish mechanisms to avoid legal<br />

problems in <strong>the</strong>ir comments, through a priori or a posteriori filters, this clause attempts<br />

to guarantee complete juridical security. O<strong>the</strong>r media, like LeMonde.fr, speak of<br />

“limitation of liability”. O<strong>the</strong>rs, like Prisacom, <strong>the</strong> company that publishes El País.com,<br />

go fur<strong>the</strong>r and make public an “exclusion of guarantees and liability” for all of those<br />

unintentional damages that might be caused to <strong>the</strong> user. O<strong>the</strong>r media employ <strong>the</strong> term<br />

Disclaimers of liability, more in accordance with <strong>the</strong> Anglophone juridical tradition.<br />

Intellectual property<br />

The legal notices or disclaimers unfailingly refer to <strong>the</strong> rights of intellectual and<br />

industrial property 85 , which are presented as exclusive with respect to <strong>the</strong> user, that is,<br />

rights of exclusive ownership of <strong>the</strong> juridical entity (<strong>the</strong> company) that publish <strong>the</strong>m. In<br />

<strong>the</strong>ir turn, <strong>the</strong> majority of <strong>the</strong> legal notices or disclaimers also treat <strong>the</strong> user as a<br />

producer of content and, <strong>the</strong>refore, as a subject protected by <strong>the</strong> laws of intellectual<br />

property, which in some cases includes <strong>the</strong> automatic cession of rights to <strong>the</strong> company<br />

to which <strong>the</strong>y send <strong>the</strong>ir comments.<br />

By assuming <strong>the</strong> exclusive rights of reproduction of all <strong>the</strong> content in <strong>the</strong>ir websites, <strong>the</strong><br />

companies prevent <strong>the</strong> diffusion, with or without a desire for profit, of this content,<br />

which can only be reproduced, in any case, for strictly personal use. This prohibition<br />

also extends to industrial property, such as logotypes and trademarks.<br />

With respect to <strong>the</strong> user generated contents, some media, like NYTimes.com, dedicate<br />

a whole section to this. They include both comments and services like TimesPeople or<br />

even reader reviews, or critical pieces written by <strong>the</strong> users. Norms that in o<strong>the</strong>r media<br />

are treated more as ethical recommendations, are here elevated to juridical norms.<br />

Besides <strong>the</strong> time-honoured rules of respect and <strong>the</strong> prohibition on sending content that<br />

is pornographic, abusive, xenophobic, etc., a non-commercial intention on <strong>the</strong> user’s<br />

part is established. None<strong>the</strong>less, <strong>the</strong> company assures itself a license on what <strong>the</strong> user<br />

sends in, through an explicit clause.<br />

85 This distinction exists in <strong>the</strong> juridical tradition of continental law, but not in Common law. Author’s<br />

rights (and of <strong>the</strong> performer, as well as some o<strong>the</strong>r sui generis rights) are recognised by <strong>the</strong> laws of<br />

intellectual property in France, Italy and Spain, and patents, trademarks, etc., are protected by <strong>the</strong> laws<br />

of industrial property, which provide more periods of protection; while in <strong>the</strong> United Kingdom and <strong>the</strong><br />

United States <strong>the</strong> term “intellectual property” covers both copyright and <strong>the</strong> whole system of protection<br />

of patents and trademarks.<br />

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