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Diversity of Journalisms. Proceedings of <strong>ECREA</strong>/CICOM Conference, Pamplona, 4-5 July 2011<br />

The final aim of <strong>the</strong> study is to develop a model describing <strong>the</strong> transformation,<br />

convergence and intermediality of <strong>the</strong> content, news values and story structures in<br />

<strong>the</strong> print and online versions of newspapers. This study also explores <strong>the</strong> distinction<br />

between Finnish online and print news journalism compared to <strong>the</strong>ir counterparts in<br />

<strong>the</strong> United States and Great Britain. There are probably some trends in United States<br />

and British online news journalism which may also come to Finnish online journalism<br />

after short delay.<br />

Media economics affects journalistic news content in many ways. One part of <strong>the</strong><br />

study is to contextualize Finnish media landscape and its profitability in different<br />

media sectors. Online newspapers have very weak profitability in Finland and this has<br />

reflections for <strong>the</strong> whole media industry.<br />

Method<br />

The methodology involves several steps:<br />

1) Examination of <strong>the</strong> research literature and collection of empirical material using <strong>the</strong><br />

constructed week sampling method. Empirical material consists of print and online<br />

versions of <strong>the</strong> news in <strong>the</strong> Finnish newspapers Helsingin Sanomat, Aamulehti,<br />

Iltalehti and Ilta-Sanomat, and <strong>the</strong> U.S. International Herald Tribune, and <strong>the</strong> British<br />

Guardian. Helsingin Sanomat and Aamulehti are <strong>the</strong> most significant and widespread<br />

broadsheet newspapers in Finland and Ilta-Sanomat and Iltalehti are <strong>the</strong> largest<br />

tabloid papers in Finland.<br />

The International Herald Tribune is <strong>the</strong> global edition of <strong>the</strong> New York Times. The<br />

International Herald Tribune and The Guardian are internationally significant<br />

developers and innovators of online journalism. The Guardian’s website,<br />

guardian.co.uk, is one of <strong>the</strong> highest-traffic English-language news websites.<br />

According to its editor, The Guardian has <strong>the</strong> second largest online readership of any<br />

English-language newspaper in <strong>the</strong> world, after <strong>the</strong> New York Times and <strong>the</strong><br />

International Herald Tribune. (Reid & Teixeira, 2010)<br />

Empirical material is collected in seven weeks during <strong>the</strong> period 25 April – 5 June<br />

2010. The news material is collected in week 16 on Sunday, in week 17 on Monday<br />

and so on. Online newspapers are saved two times a day: at ten o’clock a.m. and at<br />

six o’clock p.m. The online versions are compared to printed newspapers of <strong>the</strong> next<br />

day. The analysis contains <strong>the</strong> homepage of <strong>the</strong> online versions, <strong>the</strong> front page of<br />

printed newspapers and five main news stories in each outlet.<br />

2) The quantitative content analysis is <strong>the</strong> main method of this study. Using<br />

quantitative analysis it is possible to describe typical features of contemporary online<br />

news story, like <strong>the</strong> structure, news values, length, pictures and number of technical<br />

journalistic elements. Content analysis as a method implies that <strong>the</strong> researcher<br />

defines a set of codes that are given numeric values which are “ticked of” on, for<br />

instance, a spreadsheet document during <strong>the</strong> analysis of each text. The method<br />

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