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Diversity of Journalisms. Proceedings of ECREA/CICOM Conference, Pamplona, 4-5 July 2011
with one journalist (@pamelajuanita) – placed 39 - appearing as prominently working
for the press.
Now, Figure 2 shows the information area where the journalists go about their work:
mainly sports (26%), anchors (23%) and pure journalism (22%).
It is no coincidence to discover that of the 10 most influential journalists in Twitter (see
Table 1), all devote some percentage of their work day to television and, at the same
time, anchor a news program or one of an informative nature. It might even be
deduced, in the light of these figures, that it is precisely TV exposure – and to a lesser
degree, radio – that gives these journalists the excuse to wield their influence. In fact, 6
of the 10 more influential ones are, at the same time, the ones who have more
followers; i.e. they are the most popular.
Regarding the characterization provided by Klout, of each one of the 150 most
influential Chilean journalists in Twitter, not everything is as it seems.
More than half of them (52%) respond to the Thought Leader profile; i.e. somebody
followed not only because of the information he gives out but also because of his
opinion on that information. So, a high percentage (35%) are identified as Specialists,
or someone who, albeit not a celebrity, does have a steady audience that listens to his
opinion with attention concerning a specific issue.
Figure 2. Distribution according area
(150 most influential journalists in Twitter)
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